What is Digital Direct Marketing?
The Digital Direct Marketing program expands and replaces what was previously known as our Advertising by Geography program. The Digital Direct Marketing program helps advertisers reach Verizon Online customers with offers, coupons, and incentives that may be better tailored to their interests. Because the online ads can be directed to you based on information about your geographical location, demographics and interests, and certain information about the Verizon products and services you have, the ads you receive with the Digital Direct Marketing program may be more relevant to you.
What information will Verizon use to make online ads more relevant to me?
Here’s an example: A local restaurant may want to advertise only to people who live within 10 miles and tend to be frequent diners, and we might help deliver that ad on a website without sharing information that identifies you personally.
Does the program use my Web activity?
No, the Digital Direct Marketing program does not use information about the particular websites you visit.
Does this program use my location?
Your postal address is used, but it is not shared outside Verizon.
Is any of my personal information shared?
No, as part of this program, we do not share information that identifies you personally outside of Verizon.
How will I see Digital Direct Marketing?
You’ll see ads on the websites you visit in the same way you see them today; however, some of the ads may be more relevant to you. For example, a business using our program could offer coupons and promotions for products or services based on your address, your interests or demographics, or the Verizon products and services you have.
If I decide to allow Verizon to use my information for Digital Direct Marketing, can I change my mind later?
Yes, you can change your privacy choices at any time by visiting the Manage Online Advertising Preferences page.
Can I choose not to participate in Digital Direct Marketing?
Yes, you can choose not to participate. Go to the Your Services area of My Verizon, click on Internet, then click on Manage My Internet and select the Manage Online Advertising Preferences link. You can also visit the Manage Online Advertising Preferences page to make change your privacy choices.
If I choose not to participate, will I still see online ads?
If I have opted-out of sharing my Customer Proprietary Network Information (CPNI), does that mean I am also opted-out of Digital Direct Marketing?
No. The privacy choices for the program are separate from any privacy choices you have made relating to CPNI. In order to make your selections specifically for Digital Direct Marketing, visit the Manage Online Advertising Preferences page.
If I have already opted-out of the Advertising by Geography program, do I need to opt-out of Digital Direct Marketing as well?
No. If you previously opted-out of the Advertising by Geography program, you are already opted-out of the Digital Direct Marketing program.