Verizon believes that effective sponsorships engage the customer, personalize the brand, and create a meaningful link between the company and the consumer
About Verizon's Sponsorships
Sponsorship is a tool that enables Verizon to expand its visibility in our key markets. It allows us to inform consumers about new products and services in a manner which is acceptable and unobtrusive. It links Verizon's brand attributes and values with our customers' values, reinforces our brand positioning efforts (such as advertising and promotions) and provides a platform to deliver credibility for the brand.
Sponsorship is a strategic component of Verizon's overall marketing mix. In assessing sponsorships, we evaluate the overall opportunity, its media value, and the impact of the program on a regional/national basis, how it fits with our marketing brand strategies and general sponsorship guidelines, the ability for Verizon and its employees to support the program, and its impact on the communities in which we serve.
Submitting Sponsorship Requests
Verizon seeks to identify innovative sponsorship properties that enable Verizon to reach its business and brand-building goals. Our online process is designed to reduce your submission time and quicken our response time.
Verizon receives thousands of sponsorship requests each year. Although most sponsorship requests are worthy, we can support only a small portion of the total number received and, as a result, must often turn down applicants even if they fit our funding guidelines.
Our portfolio has sponsorships in the areas of Sports, Music and Entertainment, and Multicultural Marketing.
If you are a national organization or event and seek funding for sporting events, multicultural activities, or musical entertainment, visual, or performing arts, you may submit a new sponsorship request. National organizations are those that conduct programming in multiple states or regions or those that conduct the same event over multiple geographies.
Because of the number of sponsorship inquiries Verizon receives, we request that all proposals be submitted electronically. This allows us to review all proposals in a timely and thorough fashion.
Is your organization an eligible 501(c)(3)? Then visit the Verizon Foundation Web site at www.verizon.com/foundation to learn how to submit an online request for funding.