02.08.2012Personal Tech

Altimeter Group Report on Mobile Strategies for Retailers

Brian Solis has an interesting post up today - 2011 Was the Year of the Mobile Customer, What’s in Store for 2012? Value.

It includes this infographic with some really interesting data from Altimeter Group about smartphone and tablet usage.

Chris Silva from Altimeter Group also outlines some important things to avoid when using a mobile strategy to reach consumers, such as using mobile with no clear understanding of how and why you’re using it.

You can download the Make an App For That: Mobile Strategies For Retailers report for more information.