New Environmental Labels and Trees for Earth Day

By: James Gowen
Earth Day tree

Verizon joins the world today celebrating our commitment to our planet.  We are working to continually reduce our impact on the environment as well as enable our customers to do the same.  Today we’re launching two initiatives to do just that.

First, we’ve launched our new ECO Specs Label to allow our customers to identify key environmental information at a glance. 

How We Evaluate the Devices We Sell

There are 5 Key Factors that determine a device's eco-conscious design:

  1. The % of recycled content or FSC/SFI paper used in the packaging
  2. The % of recycled content in the Verizon Wireless Device
  3. Meets Verizon Wireless requirements for lack of industry-recognized hazardous toxins in the plastics and batteries
  4. Meets Verizon Wireless requirements for how efficiently the device uses energy
  5. Meets Verizon Wireless requirements for the recyclability of the device and its components 

This Earth Day, our ECO Specs Label will initially be available on a select number of devices, and expanded to all phones, tables and accessories at a later date. 

Second, we’ve launched our second annual “Plant-A-Tree” promotion today which runs through April 28th.  When you buy a new participating device/accessory or when you recycle your old device online we will help plant a tree through our partnership with American Forests.

VZW Plant a Tree

So as you celebrate Earth Day, please consider taking a moment to learn more about our ECO Specs Devices and how to recycle your old device.

James "Jim" Gowen is a change agent. Since taking on the complementary roles of vice president of Supply Chain Operations and chief sustainability officer for Verizon in 2009, he has enlisted more than 10,000 employees in 23 countries to help reduce the company’s environmental footprint.

Gowen oversees “green” initiatives across Verizon including the introduction of a carbon intensity metric, fuel and energy reduction, employee and supplier engagement, paper suppression, waste reduction and recycling. In his supply chain role, Gowen leads centralized operations with responsibility for more than $2.5 billion in annual through-put.

Gowen earned his master's degree in business administration from Long Island University and his bachelor's degree from Manhattanville College. He is located in Basking Ridge, New Jersey.