Bell Atlantic-DC President and CEO William Freeman Elected Chairman of
the Greater Washington Initiative
December 4, 1996
WASHINGTON, D.C. -- The Greater Washington Board of
Trade has late
Monday elected Bell Atlantic President and CEO HREF="http://www.ba.com/speeches/profiles/freeman.html">William
chairman of the Greater Washington Initiative (GWI). Freeman
replaces NationsBank Regional President Bill Hodges, who is leaving
For the next year, Freeman will lead a marketing partnership of
private industry, local governments and public development
corporations which promotes the Greater Washington area as an ideal
place to live, work and conduct business.
He has already been a key player in efforts by the group to promote
the Washington area. Over the past several years, Freeman and other
GWI members bombarded Fortune magazine with so much positive
information about the area that it helped convince the magazine to
designate Greater Washington among the top ten "Best Cities for
Balancing Family and Work."
In October, Freeman was part of a delegation that launched GWI's
marketing efforts in London, England. The group met with the United
Kingdom's Confederation of Business and with local chambers of
commerce to establish economic development partnerships that will help
foreign companies break into American markets and establish offices in
"This was the first time we reached out to the UK and Western
Freeman said. "We wanted them to know we are open for business."
Commenting on future GWI objectives, Freeman said "We prepared the
ground, the foundation is set, now we will build the house. My
immediate goals are threefold: first, we will implement our 1997
marketing plan; second, we will broaden our investor base; and third,
we will ensure there are positive perceptions about the Greater
Washington area as being a good place to live, work and do business."
The Greater Washington Initiative was founded in 1994 to attract public
and private investment, stimulate economic development and retain and
expand the areas existing economic base. Although Washington, D.C. is
at its geographic heart, the initiative represents 12 suburban counties
as far out as Calvert, Md., Frederick, Md., Loudoun, Va. and
"This year, if we can create more jobs, attract new capital, and
expand the technology sector by promoting this area's competitive
advantages we will be successful," Freeman said.