Bell Atlantic Launches ISDN Referral Program with N.J. Institute of Technology Alumni Association

Bell Atlantic Launches ISDN Referral Program with N.J. Institute of Technology Alumni Association

Alumni Association Rewarded for Referrals of NJIT Alumni

Media contacts:

Patrick Breslin

NJIT Alumni Association


Joan Rasmussen

Bell Atlantic


NEWARK, N.J. -- Graduates of the New Jersey Institute of Technology

(NJIT) are among the most computer-literate people anywhere.

Virtually all of them own PCs compared with 40 percent of the general


That's why Bell Atlantic and the Alumni Association of New Jersey

Institute of Technology are launching a unique referral program to

promote alumni use of a high-speed data communications technology

known as Integrated Services Digital Network or ISDN.

Under the program, the alumni association will receive up to $50 for

each alumnus who subscribes to Bell Atlantic's residential ISDN

service, Bell Atlantic's Internet access service (BellAtlantic.net) or

purchases an ISDN modem from the company. In addition, alumni who buy

modems can take advantage of special rates available only through the

referral program.

"We believe our program will benefit NJIT graduates and Bell

Atlantic," said Curt Koeppen, Bell Atlantic consumer data services

vice president. "Many graduates used the Internet throughout their

college days and now they need to have a fast, high-quality way to

access the Internet and download files quickly. ISDN provides the

speed and quality that improves online time for anyone who surfs the


ISDN is an all-digital network technology that combines voice, data

and video signals on a single telephone line, and transmits them at

speeds up to 128 kilobits per second (Kbps). When compared with 28.8

analog modems, the increase in speed can be more than four times as


The Alumni Association of NJIT is the first university association to

participate in the Bell Atlantic program. About 85 percent of the

school's alumni live in Bell Atlantic's service area.

"Our association regularly informs NJIT graduates of new technology

and services that are available which could make their lives easier

and less frustrating," said John W. Gregorits, alumni association

president. "We believe our graduates will be very interested in how

ISDN can provide them with better Internet access, the ability to

access their office computer networks and even in video conferencing."

The alumni association is mailing information to alumni in the

mid-Atlantic states about Bell Atlantic's ISDN service and how the

referral program will benefit their alumni association. The

association's home page, http://www.njit.edu/Alumni, will also promote

the program and provide a link to an order page on Bell Atlantic's web

site. In December, the NJ Alumni Magazine will carry an article about

the ISDN program.

ISDN is available to consumers throughout most of Bell Atlantic's

service area. The association initially will promote Bell Atlantic's

ISDN service to NJIT graduates who live in Delaware, Maryland, New

Jersey, Pennsylvania, Virginia, West Virginia and Washington, D.C. In

1998, the marketing program will include alumni in Connecticut, Maine,

Massachusetts, New Hampshire, New York, Rhode Island and Vermont.

Information on ISDN is on Bell Atlantic's World Wide Web site at

http://www.bell-atl.com/isdn/consumer/affinityfaq.htm. Small business

customers can get information about ISDN by visiting the Web site at

http://www.bell-atl.com/isdn/sbs or by calling the Bell Atlantic sales and

technology center at 1-800-570-ISDN.

NJIT is a public research university enrolling 8,100 bachelor's,

master's and doctoral students in 73 degree programs through its five

colleges: Newark College of Engineering, School of Architecture,

College of Science and Liberal Arts, the School of Management and the

Albert Dorman Honors College. Research initiatives include

manufacturing, microelectronics, transportation, computer science,

environmental engineering and science, and architecture and building

science. U.S. News & World Report's 1998 Annual Guide to America's

Best Colleges ranked NJIT among the top120 national universities.

Money Magazine's Best College Buys for 1998 rated NJIT as the sixth

best value among U.S. science and technology schools.

The new Bell Atlantic - formed through the merger of Bell Atlantic and

NYNEX - is at the forefront of the new communications, information and

entertainment industry. With 40 million telephone access lines and

5.5 million wireless customers worldwide, Bell Atlantic companies are

premier providers of advanced wireline voice and data services, market

leaders in wireless services and the world's largest publishers of

directory information. Bell Atlantic companies are also among the

world's largest investors in high-growth global communications

markets, with operations and investments in 21 countries.