Bell Atlantic Mobile Names Stratton to Top Marketing Post
October 13, 1997
Stratton vice president of marketing, responsible for corporate
marketing, advertising, new product development, and fraud prevention
and control. Stratton will develop and direct the strategy for
marketing the carrier's wireless products and services in its service
area, from Maine to Georgia.
Stratton had been regional vice president-retail sales and operations
for the New York/New Jersey metro region since 1995, where he was
responsible for managing the company's growing chain of Communications
Stores and telemarketing in New York and northern New Jersey. His
efforts helped earn the company New York Magazine's "Best of New York"
distinction in the greater New York/northern New Jersey area, the
largest and one of the most competitive wireless markets in the
The company's top marketing post was previously vacant.
Stratton joined Bell Atlantic Mobile in 1993, after serving as vice
president of merchandising for Jersey Camera, a regional camera and
electronics retail chain, where he oversaw purchasing and marketing.
Prior to that, held various management positions with major consumer
Bell Atlantic Mobile is the largest wireless service provider on the
East Coast and the second largest in the United States. The company
owns and operates the most extensive network in the East, covering
111,000 square miles, and the largest chain of wireless retail outlets
offering a full range of wireless personal communications services,
including voice, data and paging. Based in Bedminster, NJ, Bell
Atlantic Mobile has five million customers and 7,000 employees in the
Northeast, mid-Atlantic, Southeast, and, through a separate
subsidiary, in the Southwest. The company is the chief wireless
subsidiary of the new Bell Atlantic, formed through the merger of Bell
Atlantic and NYNEX corporations.