Bell Atlantic Mobile Redefines Digital Pricing

Bell Atlantic Mobile Redefines Digital Pricing

Consumers to Benefit from Reduced Prices, Simplicity, New Features

March 2, 1998

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Nancy Stark


for consumers and businesses by lowering per-minute rates by 15
percent, and eliminating landline charges and peak/off-peak rate
distinctions. In addition, customers can choose a reduced roaming
rate plan when calling from anywhere in the U.S., an all-you-can-use
mobile-to-mobile pricing plan for businesses with mobile workgroups,
and a consumer-friendly digital phone rental option.

"Now that we've deployed digital service in all our markets, and have
realized efficiencies from that deployment and other areas of our
business, we can deliver pricing that makes digital accessible to all
types of customers," said Jack Plating, Bell Atlantic Mobile's
executive vice president and chief operating officer. "Digital is our
most competitive offering in terms of price and value, because with
our brand of digital, customers get the most advanced, integrated
digital network on the East Coast."

The new DigitalChoiceSM pricing packages start as low as $19.99 with
an increased amount of minutes included.

  • The per-minute rate for additional minutes has been reduced an
    average of 15 percent, depending on the plan and market.

  • Customers can then customize from a menu of options that will reduce
    costs and simplify billing:

  • Digital phone rental: $5 a month with most price plans.

  • Unlimited mobile-to-mobile calling: $10 a month. This will appeal
    to businesses with mobile workgroups who need to communicate with one
    another on the road, such as transportation and utility fleets,
    contractors or untethered staff, such as at stadiums.

  • Traveler Calling Option: for $5 a month, customers can use their
    digital phone at a reduced, uniform rate of 50-cents anywhere in the

  • Advanced services are also available: Digital numeric paging,
    Digital Text Messaging, PC, Web-based or operator dispatched and voice
    activated dialing. Monthly prices range from $2.99 to $24.99.

Bell Atlantic Mobile's DigitalChoice delivers increased call
reliability, greater voice clarity, enhanced privacy and an array of
advanced features. And customers use their phones virtually anywhere
in the U.S. because Bell Atlantic Mobile wireless service can switch
seamlessly to the analog network in geographic areas of the country
where a digital network is not available.

Bell Atlantic Mobile is the largest wireless service provider on the
East Coast and the second largest in the United States. The company
owns and operates the most extensive network in the East, covering
111,000 square miles, and the largest chain of wireless retail outlets
offering a full range of wireless personal communications services,
including voice, data and paging. Based in Bedminster, NJ, Bell
Atlantic Mobile has 5.4 million customers and 7,000 employees in the
Northeast, mid-Atlantic, Southeast, and -- through a separate
subsidiary -- the Southwest. Through its "Wireless at Work" community
relations program, which includes HopeLine voice mail service, Bell
Atlantic Mobile uses its wireless technology to help individuals and
communities improve security and emergency communications.

Editor's note: Mark Lowenstein of the Yankee Group has been briefed
on the new digital price plans and can be reached at (617) 880-0253.