Bell Atlantic News Center World Wide Web Page Provides Reporters
"News Made to Order"
News Center Gives Media Just What They're Looking for about Bell
Atlantic, Telecommunications Industry
December 2, 1996
ARLINGTON, Va. - One address on the Internet is all
reporters need to
know to get the latest news on the telecommunications industry:
http://www.ba.com. When they visit the
redesigned Bell Atlantic News
Center site, reporters now can easily search other telecommunications
Web sites at the same time they check on what's happening at Bell
"Our News Center gives reporters covering telecommunications a
valuable tool and easy access to the heart of our industry," said HREF="http://www.ba.com/speeches/profiles/rabe.html">Eric
Rabe, Bell Atlantic assistant vice president media relations.
understand how important a quick response is to those who cover us.
By using the latest World Wide Web technology, we're improving the
service we provide reporters on a wide range of telecommmunications
Reporters can tailor the redesigned site to meet their needs. By
registering when they visit the Bell Atlantic News Center
(http://www.ba.com), reporters can choose
the issues they want to know
about. The next time they visit the site, they will receive Bell
Atlantic news on those issues first. Just as easily, they can have
Bell Atlantic news releases on those topics delivered automatically to
Topics include: the Bell Atlantic-NYNEX merger, Internet, ISDN
(integrated services digital network), new products and services,
video, wireless, legal and regulatory issues, financial and
After reporters register, they also will get a powerful search tool
that will allow them to search all Bell Atlantic Web locations
including the corporate site, HREF="http://www.bell-atl.com">http://www.bell-atl.com; as well as
other telecommunications sites. They include: AT&T, MCI, Sprint,
GTE, the other regional Bell companies and the Federal Communications
Commission. More companies, including British Telecom and Bell
Canada, will be added in the future.
The redesigned site also allows reporters who receive releases by
e-mail to easily send a return message with comments or questions to
the appropriate Bell Atlantic media relations contact.
The Bell Atlantic media relations site was produced and redesigned by
Issue Dynamics, Inc., a Washington, D.C.,
public affairs and Internet
strategic communications firm. Software was designed and developed
by Viaduct Technologies of Bethesda,
In addition to the new tools for reporters, the News Center provides
more content on the main page and improved navigation around the site.
For example, categories on the site are now listed at the top of each
page, allowing users to navigate from anywhere on the site.
In 1994, Bell Atlantic was the first major corporation to offer a Web
site specifically designed to meet the needs of reporters by providing
all news releases, executive profiles, response statements and media
contacts on line. This is the latest in a series of updated designs
of the site, each using the latest Web tools and programming.
Bell Atlantic Corp. (NYSE: BEL) is
at the forefront of the new
communications, entertainment and information industry. In the
mid-Atlantic region, the company is the premier provider of local
telecommunications and advanced services. Globally, it is one of the
largest investors in the high-growth wireless communication
marketplace. Bell Atlantic also owns a substantial interest in
Telecom Corp. of New Zealand and is actively developing high-growth
national and international business opportunities in all phases of the