Bell Atlantic NYNEX Mobile Announces Major Retail Stores, Job Expansions And Upgraded Wireless Infrastructure

October 29, 1995

NYNEX CONTACT: Media Relations,
(212) 395-0500

Bell Atlantic NYNEX Mobile Announces Major Retail

Stores, Job Expansions And Upgraded Wireless Infrastructure

ORANGEBURG, NY -- Bell Atlantic

NYNEX Mobile today announced a major retail expansion in

New York City, with nine new stores and more than 150 new jobs

planned in 1996. The company will also invest $200 million to

upgrade and add to the wireless infrastructure of the region next

year. New York Metro Regional President Rick Conrad will provide

details at the Grand Opening of Bell Atlantic NYNEX

Mobile's flagship Communications Store in Manhattan, on Saturday,

October 28, 1995, at 1:00 p.m. Mayor Rudolph W. Giuliani is scheduled

to join Conrad for the ceremonies and demonstrations of the latest

wireless technology.

Located at 310 Madison Avenue (on the corner of 42nd Street),

the new store is the "nerve center" for the company's

retail operations in the New York/New Jersey metropolitan area.

It is the first Bell Atlantic NYNEX Mobile store

to open after the combination of Bell Atlantic Mobile and

NYNEX Mobile Communications on July 1. By the end of the

year, the company will have added 400 jobs in New York, mostly

in retail sales and customer service.

"Our flagship store is a symbol of the company's commitment

to doing business in New York," said Conrad. "In these

challenging economic times of corporate downsizing and companies

leaving major cities, we are adding new stores, a total of 550

jobs over 18 months, investing in infrastructure and committing

ourselves to serving New Yorkers and the entire metro region over

the long term."

The Mayor's presence demonstrates his commitment to business

expansion and the benefits of wireless communications in New York.

In addition, on Sunday afternoon, Conrad will join Mayor Giuliani

in announcing a joint public/private initiative involving two

City programs that use wireless technology to enhance the quality

of life and provide greater services for less fortunate New Yorkers.

Both programs are among the City's foremost efforts to reduce


Mayor Giuliani added, "Bell Atlantic NYNEX

Mobile has clearly made a strong commitment to New York City to

provide not only essential emergency wireless communications services

and business solutions, but to jobs and the area economy as well.

I am happy to support this commitment and investment in our City

and look forward to our joint community partnership tomorrow."

The company's new Communications Store will offer the latest

in cellular equipment and services with a variety of plans and

packages designed to meet the needs of residential and business

customers. John Stratton, Bell Atlantic NYNEX Mobile

vice president, Retail Operations, added, "Being available

to our customers is top priority for us. I think that is well-demonstrated

by the fact that more than 75 percent of our new jobs since the

merger have been in customer service and sales."

Bell Atlantic NYNEX Mobile's investment in New

York's infrastructure will involve major improvements and additions

to cellular antennas, microcells, mobile switching stations, and

other equipment that will benefit New York well into the 21st

century. This investment is needed to support the company's annualized

45 percent customer growth rate and resulting coverage requirements.

The company has already installed microcells at Madison Square

Garden, Penn Station, the Lincoln and Holland Tunnels, and the

floor of the New York Stock Exchange which have enabled uninterrupted

wireless coverage for the first time at these locations.

With more than three million customers, Bell Atlantic

NYNEX Mobile is the largest wireless service provider on

the East Coast and the second largest provider in the United States.

Headquartered in Bedminster, NJ, the company offers a full range

of wireless voice, data and paging communications solutions to

customers in the Northeast, mid- Atlantic and Southeast. Bell

Atlantic NYNEX Mobile was formed in July 1995 through

the combination of Bell Atlantic Mobile and NYNEX

Mobile cellular operations and now has more than 5,000 employees.

The company's New York-New Jersey metro region is based in Orangeburg,

NY, and employs more than 800 area residents.

NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.

The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.

FAX copies of recent NYNEX news releases are available free of charge, 24
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