Bell Atlantic NYNEX Mobile Targets New Cellular Users With Phone & Service In Simple, Take-Home Box

Bell Atlantic NYNEX Mobile Targets New Cellular Users With Phone &
Service In Simple, Take-Home Box

TalkAlongSM Express Personal
Communications Package Responds
to Consumer's Call For Simplicity, Advanced Features and
No Long-term Commitment

March 4, 1997

Media contacts:

ORANGE/POUGHKEEPSIE, N.Y. -- Breaking free from the
traditional mold
of cellular service offerings, Bell Atlantic NYNEX Mobile announced
today a new class of wireless communications service known as
TalkAlongSM EXPRESS, a complete
personal communications package of
phone, service and advanced features, all in one box. Bell Atlantic
NYNEX Mobile is now offering customers a comprehensive wireless
package with coast-to-coast coverage, state-of-the-art technology, no
annual contract, no activation fee and a simple off-the-shelf purchase

In the TalkAlong EXPRESS personal communications package, customers
receive a voice-activated, micro-portable Audiovox 405 phone for
$149.00, a low monthly service rate of $18.99, a flat per minute rate
of $.45 day or night, and the first minute free on all incoming calls.
Customers who sign up for TalkAlong EXPRESS by April 5, 1997, will
have the first three months of access waived, and will receive
unlimited local night and weekend calling through Labor Day.
Cellular long distance calls are an additional $.24 per minute.
TalkAlong EXPRESS' enhanced features include the industry's most
advanced voice activated dialing capability that lets customers
automatically dial a number by simply speaking a name or phone number.
The package also comes with 3-way calling, call waiting and call
forwarding capabilities, as well as built-in electronic fraud

TalkAlong EXPRESS is available immediately at Bell Atlantic NYNEX
Mobile's Communications Stores located throughout the entire Northeast
Region, or by calling 800-775-0309. To activate,
customers call the
TalkAlong EXPRESS Activation Center, receive their phone number and a
few, simple programming instructions.

Bell Atlantic NYNEX Mobile is the
largest wireless service provider on
the East Coast and the second largest in the United States. The
company owns and operates the most extensive network in the east,
covering 111,000 square miles, and the largest chain of wireless
retail outlets offering a full range of wireless personal
communications services, including voice, data and paging. Based in
Bedminster, NJ, Bell Atlantic NYNEX Mobile has 4.4 million customers
and 6,500 employees in the Northeast, mid-Atlantic, Southeast, and,
through a separate subsidiary, in the Southwest. The company was
formed in July, 1995, by combining the cellular operations of Bell
Atlantic Mobile and NYNEX Mobile. For more information visit the
company's Home Page at www.banm.com.