Bell Atlantic Sponsors Free Internet Learning Day
for Area Residents and Small Business Owners
Internet Guide, New Listing Format Introduced in 300,000 Bell
Atlantic Yellow and White Pages in Morristown/Dover, N.J.
July 10, 1998
PARSIPPANY, N.J., -- Bringing the Internet to area residents and small
businesses, Bell Atlantic tomorrow will sponsor a free Internet Learning
Day at the Parsippany CompUSA facility. The event coincides with the
introduction of the Internet Guide bound inside the 1998-1999
Morristown/Dover, N.J., Bell Atlantic Yellow Pages, which are currently
being delivered. The Internet Guide is a step-by-step primer designed for
novice Internet users.
The Internet Learning Day initiative, supported by local community
organizations, is offered to residents and small businesses who may not
have access to Internet training. The Parsippany, N.J., event is the fifth in
an ongoing series across the Bell Atlantic region that started in late 1997 at
the University of Maryland. The program also includes a Web-marketing
session, which is customized for small businesses exploring cost-effective
ways to promote their company, products or services on the World Wide
"The Internet Guide and the Internet Learning Day series are targeted at
the 35 percent of the adult population without access to learning about the
Internet," said Mary Jo Howe, vice president of marketing and customer
relations at Bell Atlantic Yellow Pages. "We are expanding the scope of the
Internet Learning Day series to reach approximately 70 percent of local
small businesses that have not taken advantage of marketing and advertising
opportunities on the Web."
Saturday's Internet Learning Day event -- expected to attract some 200
participants -- is co-sponsored by the local CompUSA and a number of
Co-sponsors, including the Morris County Urban League, Madison
Community House, the Morris County Professional Services group and the
Morris County Chamber of Commerce, are participating in the day as well
by promoting membership attendance. According to representatives of
these community organizations, there is a lack of available Internet
education for adults of all ages and socio-economic levels, as well as for
businesses seeking to market on the Internet.
"The Internet is becoming a commodity in the work force, so for our
members becoming more knowledgeable about the Internet also means
becoming more marketable in the work force," said Carol Novrit, director
of the Work Force Investment Board. "Activities such as this free Internet
learning experience and the availability of Bell Atlantic's Yellow Pages
Internet Guide are a good first step."
The advertiser-supported Internet Guide is an eight-page tabbed insert that
contains information on hardware and software requirements, a glossary, a
step-by-step approach for connecting to the World Wide Web, tips on
choosing an Internet service provider and a list of recommended Web sites.
Participants in the Internet Learning Day beginner's sessions receive
information on places where they can access the Internet for free, ways to
acquire a personal computer at a discounted cost, as well as participate in a
drawing for a personal computer donated by Bell Atlantic Directory
Services. Small business members participating in the Web-marketing
session receive information about online marketing techniques and are a
part of a drawing for a free Web site designed by Bell Atlantic's
BigYellowSM, the nation's leading online shopping directory.
In another enhancement designed to better serve customers, the 1998-1999
Morristown/Dover, N.J., White Pages features a new, easy-to-use format
that separates listings into categories -- Business, Government and
Residence. The government listings, printed as the "Blue Pages" section,
also are more comprehensive with user-friendly, simplified headings.
Delivery of the 300,000 Morristown/Dover Bell Atlantic Yellow Pages and
White Pages -- featuring a cover illustration of the Frelinghuysen
Arboretum -- will be completed during the next few weeks. Donated to
Morris County in 1969, the 127-acre arboretum was developed as a
country refuge for the Frelinghuysen family, and now serves as the
headquarters for the Morris County Park Commission. The directory cover
illustrator is artist Mary Lynn Blasutta of New Paltz, N.Y. Her illustrations
are featured on Bell Atlantic's 500 directories in 13 states and Washington,
Bell Atlantic is the world's largest publisher of Yellow Pages shopping
Bell Atlantic is at the forefront of the new communications and information
industry. With more than 41 million telephone access lines and 6.7 million
wireless customers worldwide, Bell Atlantic companies are premier providers
of advanced wireline voice and data services and market leaders in wireless
services. Bell Atlantic companies are also among the world's largest
investors in high-growth global communications markets, with operations
and investments in 23 countries.