Bell Atlantic Taps Giancarlo Ferrero as Vice President Corporate Development and Communications-Europe

Bell Atlantic Taps Giancarlo Ferrero as Vice President Corporate Development and Communications-Europe

November 11, 1997

Media contacts:

Steve Fleischer


PHILADELPHIA, Pa. - Bell Atlantic International Wireless today
announced Giancarlo Ferrero as Vice President Corporate Development
and Communications-Europe. Ferrero is responsible for representing
one of the world's largest wireless portfolios with potential
partners, key stakeholders, and the media in Europe.

Before joining Bell Atlantic International Wireless, Ferrero was
Country President of Bell Atlantic's land-based investments in Italy
and was responsible for developing strategic business alliances and
stakeholder relationships to position Bell Atlantic as a leader in the
Italian telecommunications market. He will continue to perform those
duties in his new role. Ferrero came to Bell Atlantic in September
1990 as Executive Vice President and Managing Director of Bell
Atlantic International Italia, S.r.l. Among his accomplishments at
Bell Atlantic, Mr. Ferrero helped establish one of the world's fastest
growing wireless businesses, Omnitel Pronto Italia. Mr. Ferrero has
held the post of Vice Chairman of INFOSTRADA since 1995, a partnership
with Olivetti developed to compete with Telecom Italia as Italy's
second landline service provider. Mr. Ferrero is a board member of
SODALIA, a telecommunications software joint venture between Bell
Atlantic and Telecom Italia.

"Giancarlo's nearly 30 years of business experience and knowledge of
European markets will be an asset in helping Bell Atlantic uncover the
right opportunities with the right partners in Europe," said Tom
Bartlett, president and CEO of Bell Atlantic International Wireless.
"Giancarlo's new role also signals an even deeper commitment by Bell
Atlantic to developing our interests, and our relationships, in the
fast-growing Italian wireless and wired telecommunications market."

Prior to joining Bell Atlantic, Mr. Ferrero held numerous sales,
marketing, planning, and operational positions for multi-national
high-tech companies, last serving as head of IBM's Southern European
Telecommunications Division.

The new Bell Atlantic - formed through the merger of Bell Atlantic and
NYNEX - is at the forefront of the new communications, information and
entertainment industry. With 40 million telephone access lines and
5.8 million wireless customers worldwide, Bell Atlantic companies are
premier providers of advanced wireline voice and data services, market
leaders in wireless services and the world's largest publishers of
directory information. Bell Atlantic companies are also among the
world's largest investors in high-growth global communications
markets, with operations and investments in 21 countries.