Bell Atlantic Yellow Pages Launches Web Site For Its Advertisers

Bell Atlantic Yellow Pages Launches Web Site For Its Advertisers

May 31, 2000


Phil Santoro,

Jennifer Warren,

MIDDLETON, MASS. -- Bell Atlantic Yellow Pages, with more than a century's legacy in helping area businesses grow, has launched a unique Web site for its more than 700,000 Yellow Pages advertisers, as well as for businesses considering Yellow Pages as a part of their marketing programs.

The Web site (www.bayp.com) was developed in response to customers' telling Bell Atlantic that there are not enough hours in the day to juggle the demands of growing their businesses and their desire to conduct more business with Bell Atlantic via an online channel.

"We developed bayp.com as a supplement to our existing sales and communications channels," said MaryJo Howe, Bell Atlantic Yellow Pages vice president-Marketing and Customer Care, "so that our customers could learn about their advertising options -- both print and electronic -- 24 by 7."

In addition to offering help with print Yellow and White Pages advertising, bayp.com provides information on direct-marketing programs and on Web@OnceSM, a complete Web creation and hosting service from Bell Atlantic. With the help of bayp.com, advertisers can research and design a marketing plan that fits the individual needs of their business with a variety of Internet, print and broadcast services.

"Potential and existing advertisers can use bayp.com to research their options before they talk with their sales rep," said Howe. "The information our customers need to help develop a comprehensive advertising program supported by Bell Atlantic products and services is now available in one place."

To develop bayp.com, Bell Atlantic Yellow Pages reached out to Circle.com (NASDAQ: CIRC), an Internet professional services provider, to work closely with Bell Atlantic's marketing, systems and engineering groups. "Circle.com was critical in working with our IT team to help develop a Web site architecture that can grow with Bell Atlantic Yellow Pages as we respond to our customers' needs for more e-commerce and e-business functionality," said Bell Atlantic Yellow Pages Chief Information Officer Bernie Golden.

Added Golden, "Circle.com also provided a knowledge transfer on the site's application environment and source code after completing the initial phase of bayp.com."

Although Bell Atlantic Yellow Pages and Circle.com are already working on a number of enhancements to bayp.com, the resources currently available on the site include:

Know Your Market. Bayp.com highlights critical information on each Bell Atlantic directory, including the communities served, publication dates, circulation figures, sales campaign deadlines and demographic information about the consumers and businesses in that directory's area. In addition, this section provides businesses with information about their industry, collected through Bell Atlantic's extensive research, and usage facts that report on how consumers in a specific area use the Yellow Pages, the number of shopping references they make in a week, how often they use coupons and more.

Develop Your Plan. Whether considering Yellow Pages print advertisements or a Web site linked to BigYellowSM, the premier national online shopping directory, bayp.com describes offerings and solutions that fit just about every business situation. Bayp.com includes ad design galleries, which provide customers with suggestions and examples of how to create an effective ad, and Web@Once Web sites for those Internet savvy businesses that need Web site creation and hosting services.

Online Directory Ordering. Visitors to bayp.com can order copies of Bell Atlantic directories.

Customer Service. Information is readily available to assist with business issues 24 hours a day. Answers to frequently asked questions, from "what communities are included in a specific directory" to "how do I get information about my telephone service" can be found instantly.

About Bell Atlantic

Bell Atlantic is one of the world's largest publishers of Yellow Pages shopping directories. Its affiliate, Bell Atlantic Electronic Commerce Services, is the creator of BigYellow, a leading national online shopping service.

Bell Atlantic is at the forefront of the new communications and information industry. With more than 44 million telephone access lines and more than 20 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, market leaders in wireless services. Bell Atlantic companies are also among the world's largest investors in high-growth global ommunications markets, with operations and investments in 23 countries.

About Circle.com


Circle.com (NASDAQ: CIRC) is an Internet professional services provider that creates complete end-to-end Web enabling services for its Fortune 1000 and emerging Internet-based clients worldwide. Circle.com, through its 14 offices and over 500 associates worldwide, specializes in Internet-based customer relationship management systems. Circle.com is headquartered in Baltimore, Maryland and is a division of Snyder Communications, Inc. (NYSE: SNC). Clients include: American Legacy Foundation, Bell Atlantic, drugstore.com, GTE, Guinness, IBM, Lexmark, Lotus Development, MSNBC, MyWay.com (A subsidiary of CMGI), OfficeDepot.com, The PNC Financial Services Group, Symantec, UPS, Wall Street Journal.com.