BigYellow's Summer Camp gives everyone the chance to play

CONTACT: Phil Santoro,
508/762-1326
http://www.bigyellow.com

BigYellow's Summer Camp gives everyone the chance
to play

(July 15, 1997) -- Ever watch your kids wistfully as they head
out the door for camp? Bags packed to the max, bodies doused in bug repellant, they
get to learn the fun way. With no tests, no grades -- and, you think to yourself,
no pressure.

Well, there's no reason why your summer can't also possess the same serendipity.
This summer, ^SM (bigyellow.com)
brings camp to you virtually. The nation's leading online shopping directory offers
a fascinating collection of links to educational and recreational sites Web-wide.

"Virtual summer camp is just as good as the real thing -- nature hikes, short
trips, campfire stories, games and sports. Everything except the mosquitoes,"
says Hans Weise, managing editor of BigYellow. Not only that -- BigYellow links are
carefully selected, connecting you to only the most useful Web sites out there. You
get the luxury of browsing from the best.

BigYellow's Summer Camp has five fictional counselors. Vincent is in charge of Arts
and Crafts, and he has plenty for you to do. Choose from Crafts (with the "Rainy
Day Resource Page"), Fine Arts (download a masterpiece from "WebMuseum,
Paris" ) or Performing Arts (don't know all the words to A Chorus Line? Find
them at "Musicals Online.") From children's literature to the Louvre, from
Shakespeare to Sondheim, Vincent has a site for you.

Are you ready for a little leg stretching? Kimberly guides you through Nature and
Camping, with links to nature conservation and national park sites. But that isn't
all -- there's sites for walking, hiking, rock-climbing and backpacking. At "The
Backpacker," ask yourself the question, "Is Goretex overrated?" and
get tips on backpacking basics. If you need incentive to go out for a hike or a walk,
"Hiking and Walking" provides constantly-updated content, with such titles
as "Planning a Swiss hiking/walking vacation," and "Climbing Chimtarga
in the Fan Mountains of Russia." And at "Rock 'N Road," the online
rock-climbing atlas, Tim Toula encourages you to "assume the sensational...suggest
the insane... expect the unexpected... ascend to new heights!"

Perhaps your idea of excitement is exploring via highway. BigYellow's Summer Camp
gives you Road Trip, with your adept and well-traveled counselor, Bernice. In this
section, Bernice offers you destinations from all across America, including Busch
Gardens, Six Flags Theme Parks, and Disney. There's also "Road Trip '97,"
a site with links-o- plenty to help your trip be a success (particularly if you have
young ones in tow.) And if you don't want to sit around watching the scenery roll
by, why not opt for riding it by bike? "America by Bicycle" offers you
the opportunity to take trips at your own pace, in all parts of the country.

Then again, some of summer's greatest pleasures come from playing, er, exercising
outdoors. Ted knows sports, and he's your counselor for Sports and Recreation. Dive
into links for baseball, boomeranging, flyfishing, waterskiing -- even tug-of-war.

Learn how to feed your head with positive thoughts (hence, enhancing your game) at
"Sports Psychology." Do you love trout fishing? Could there be any better
site than "TroutNet," which offers "an extensive collection of the
finest trout fishing sites." You can also become an explorer at "Expeditions
Now."

And finally, for amateur sleuthing, try The Mystery Spot. Nigel focuses on one topic
semi-weekly, like stargazing, barbecuing or birdwatching. Then he clues you in to
that topic's best sites. It's elementary.

With more advertisers than all other online directories combined, and nearly 2 million
visitors each month, BigYellow continues to lead the online shopping industry in
sales and usage. Having developed electronic directory services for more than a decade,
NYNEX launched its first online directory in 1991 and was first on the Web with a
national directory in October, 1995.

BigYellow has 17 million U.S. business listings, a national directory of 10 million
email addresses, and links to directories in 36 foreign countries. BigYellow also
has strategic relationships with Infoseek, Inc., Four11, NBC, Netscape Communications
Corp, and CNN Interactive, as well as more than 30 content partners for the most
popular topics on its service. Unique in the industry, BigYellow employs a full-time
Customer Services staff that answers calls during business hours at 1-888-BIGYELLOW.