Black Enterprise Names Bell Atlantic's Bruce Gordon Executive of the Year

Black Enterprise Names Bell Atlantic's Bruce Gordon
Executive of the Year

August 20, 1998


Sharon Beadle,

NEW YORK - Black Enterprise magazine has named Bruce
Gordon, Bell Atlantic, group president - Retail, its 1998 "Executive of the
Year." Gordon is featured in the magazine's September issue.

His role as "merger maestro" of the Bell Atlantic - NYNEX
merger was key to his selection for this honor, the magazine said.

"By mastering the merger, Gordon earned 1998 Black Enterprise
Executive of the Year honors and proved once again that the most
successful executives in corporate Americas tend to be the ones who are
able to discover and express their entrepreneurial potential," said Earl G.
Graves, the magazine's publisher.

Gordon also was cited for his role in creating the marketing and
branding strategy that virtually overnight established consumer awareness
of the Bell Atlantic name with former NYNEX customers.

Gordon, a thirty-year veteran of Bell Atlantic, oversees a half-
billion dollar budget as head of retail marketing for the company's
consumer and business markets, which include some 24 million
households and more than two million businesses.

The magazine also praises him as a champion of corporate
diversity and a tireless catalyst in moving African Americans up the ranks
at Bell Atlantic.

Bell Atlantic is at the forefront of the new
communications and information industry. With more than 41 million
telephone access lines and more than seven million wireless customers
worldwide, Bell Atlantic companies are premier providers of advanced
wireline voice and data services, market leaders in wireless services and
the world's largest publishers of directory information. Bell Atlantic
companies are also among the world's largest investors in high-growth
global communications markets, with operations and investments in 23