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Having it your way at the Burger King restaurant in lower Manhattan now means you can pay by credit card, thanks to Bell Atlantic Mobile's AirBridge wireless data service and U.S. Wireless Data's (OTCBB; USWDA) Wireless Express Payment Servicesm.
Tim Pham, owner of the Burger King franchise at 273 Canal Street, says his customers appreciate the speed and convenience of buying by credit card, and he's ringing up higher sales to prove it.
"My customers include a great many tourists who don't like to carry cash in the city," said Pham, who installed the new system some six months ago. "Many customers who wanted to place large orders would walk away before I began accepting credit card payments. Now, they're ordering more and getting the fast service they appreciate."
The service that makes such speedy and secure transactions possible is the result of a joint marketing agreement between Bell Atlantic Mobile and U.S. Wireless Data announced in March 1998. Bell Atlantic Mobile representatives are working with U.S. Wireless Data to distribute U.S. Wireless Data's proprietary Wireless Express Payment Service for the retail market. The system uses Bell Atlantic Mobile's AirBridge wireless data network.
"For merchants who currently own and operate wired dial-up terminals, and those who may not currently accept credit card payments, the wireless terminals provide a faster, cheaper way to transact business," said Bill Davidson, Bell Atlantic Mobile's vice president - wireless data sales marketing. "The wireless transaction using Bell Atlantic Mobile's wireless data network takes 3 to 5 seconds vs. 11 to 20 seconds with a dial-up service.
"Going wireless means the merchant no longer needs a dedicated or shared telephone line to carry transaction traffic, thereby eliminating delays, busy signals and the cost to install or pay for monthly telephone service. And because it's wireless, the merchant can transact business anywhere the customer wishes to buy, instead of being confined to a service counter with a telephone line," Davidson said.
In the New York, Boston, Washington/Baltimore and Pittsburgh markets, Bell Atlantic Mobile was named leader in overall customer satisfaction among wireless users, according to the prestigious J.D. Power and Associates 1998 U.S. Wireless Customer Satisfaction Studysm.
