April 24, 1996size = +1>


Margins Continue to Improve

Mexico City, Mexico - Grupo Iusacell S.A. de C.V. (NYSE:
CEL and
CEL.D) reported a 122% increase in net profit, comprised of 85 million
pesos for the first quarter 1996, compared to a loss of 378 million
pesos for the comparable 1995 period, with results stated on a March
31, 1996 constant purchasing power basis.1 The profit in the first
quarter 1996 was due both to a 30% price increase, implemented
February 1, 1996, as well as to a foreign exchange gain and positive
monetary correction. Also, successful cost-control initiatives
contributed to the positive margin. The operating cash flow margin
for the first quarter increased to 27%, up from 17% in the fourth
quarter of 1995. The operating margin improved by 43 million pesos,
from negative 17% during the fourth quarter of 1995, to negative 7%
during the first quarter of 1996.

"Profitable growth is our key strategy. We are committed to
margins in this difficult but improving economy," stated Guillermo
Amore, Chief Executive Officer of Grupo Iusacell. He added, "this
quarter's cash flow improvement will help support business
development. Furthermore, given the effectiveness of the government's
economic recovery program, which has recently led to a stronger peso
and falling interest rates, we believe that the economy is poised to
improve significantly this year. As this improvement translates into
increased domestic consumption, we believe that the Company's
financial and operational performance will continue to improve with
profitable growth."

"Due to successfully implementing a 30% price increase, we increased
our cash flow and operating income during the quarter," stated
Kingman, Chief Financial Officer of Grupo Iusacell. He added, "in
fact, our operating cash flow margin has continued to increase, going
from 12% in the third quarter of 1995, to 17% in the fourth quarter of
1995, to 27% in the first quarter of 1996. During the first quarter
1996, operating cash flow increased 42%, to 100 million pesos, up from
70 million pesos in the fourth quarter 1995, and up 138% from the
third quarter 1995 figure. The first quarter 1996 EBITDA margin for
the cellular business was 31%. We believe that our improving cash
flow position will enhance our ability to fund projects as the economy
recovers and markets open."

Average monthly minutes of use (MOU) per subscriber for the first
quarter of 1996 was 126, down 19% from the level of 155 during the
first quarter of 1995. Demand was impacted by the protracted adverse
economic conditions as well as the impact of the 30% price increase in
February 1996. On a quarter over quarter basis, churn decreased, from
4.4% in the fourth quarter of 1995, to 3.1% in the first quarter of

"Telecommunications customers are seeking integrated
telecommunications solutions," stated Amore. "On February 12,
Iusatel, our wholly-owned long distance subsidiary, filed with the SCT
a request for authorization to provide local wireline telephony
services nationwide, as provided for in the Mexican Federal
Telecommunications Law and the long distance concession granted to
Iusatel in October, 1995. Iusatel expects to receive this
authorization within the term specified by the Mexican
Telecommunications Law and the long distance concession."

With respect to Grupo Iusacell's radiotelephony project which is
currently operating on a trial basis with 5,500 customers, the SCT is
still in the process of reviewing the technical and economic studies
filed by the Company. Guillermo Amore stated, "despite previously
published reports that the SCT would approve the project in the first
quarter, such permission has not been received." Although the
cannot predict when the approval will be issued, Mr. Amore stated that
Grupo Iusacell believes it has fulfilled the regulatory requirements
for commercialization, and it continues to cooperate with the SCT to
expedite this process.

Grupo Iusacell is the leading independent wireless telecommunications
company in Mexico. It is the non-wireline cellular service provider
in four of Mexico's nine regions in the central portion of Mexico
(including Mexico City) covering a total of 64 million POPs -
representing 70% of the country's total. In addition to its cellular
operations, Grupo Iusacell is continuing with its commercial trial of
radiotelephony services, and has received a long distance license.
Grupo Iusacell is listed on the Bolsa Mexicana de Valores and the New
York Stock Exchange. Shareowners include the Peralta family of
Mexico, and the Bell Atlantic, a major U.S. regional bell operating


Media contact:

    Javier Pastrana, 011-525-104-4120, 905-104-4120 (from within
    Mexico City)

    Brian Wood, Bell Atlantic Enterprises International, (215) 963-6204

Grupo Iusacell First Quarter Results