NEW YORK -- Think only a rocket scientist can install digital subscriber line (DSL) high-speed Internet access? That it takes weeks to get DSL service turned on? And you need to wipe out your piggy bank to afford faster Web surfing? Think again.
Today Verizon is shattering these outdated DSL myths by announcing three advancements that make Verizon DSL faster to get, easier to install and very affordable to enjoy. DSL technology delivers high-speed Internet access over existing telephone lines, allowing users to surf the Web at lightning speed while simultaneously using the same telephone line to make and receive phone calls.
"Ease of installation, pricing and quick service delivery are some of the most common factors people weigh when deciding what kind of Internet access to get," said Andrea Custis, group president -- sales and marketing for Verizon Advanced Services. "Our new installation kit, faster delivery of service and low introductory pricing, tears down the barriers that may have kept some from choosing DSL in the past."
Verizon's new DSL customers will receive an easy-to-use do-it-yourself installation kit that helps them get their DSL service up and running in just three steps. Everything customers with an ethernet-card equipped computer need is neatly packed inside one box -- including filters, modem, registration compact disc (CD) and one installation guide that uses everyday language and simple diagrams.
Even the kit's new box itself gives customers helpful DSL installation information. One flap inside the box introduces the three installation steps and another flap displays a toll-free telephone number for customer assistance. Each component's container is clearly labeled with its corresponding step number.
Verizon engaged Lowe Worldwide, a New York-based marketing consulting and advertising firm with expertise in customer-friendly installation materials, to help evaluate its new DSL installation kit. The firm reviewed the kit's packaging, graphics and text, and used it to perform a DSL installation.
"Verizon's new DSL installation kit is clear and fresh," said Jack McCauley, executive vice-president -- managing director of Lowe Worldwide. "The instruction process is well defined and uses streamlined graphics. We think the kit's mix of text and graphics will appeal to a wide range of people with varying levels of technical know-how."
Verizon will continue to enhance its DSL installation kit with the addition this summer of self-diagnostic software, an animated online tutorial and additional refinements to the registration process. The diagnostic software will allow automatic, do-it-yourself resolution of many common online problems including software registration and configuration glitches, corrupted files, billing questions and e-mail address changes. Trouble-shooting tips also will be included in the software.
New customers who sign up for DSL service from Verizon before May 31 pay just $29.95 a month for the first three months of service -- with no hidden equipment charges, no annual commitment, no service-termination fee and a 30-day, money-back guarantee. The service package includes a modem, the new do-it-yourself installation kit, and service activation valued at $250. In addition, those ordering service through the Verizon.net Web site get their first month of service free. For most Verizon Online customers, it now takes an average of five days from service order to activation.
More than half of Verizon's 61.2 million access lines can now carry DSL service. Verizon has over 1.35 million DSL lines in service, making it one of the nation's largest DSL service providers.
Verizon Communications (NYSE:VZ) is one of the world's leading providers of communications services. Verizon companies are the largest providers of wireline and wireless communications in the United States, with 133.8 million access line equivalents and approximately 29.6 million wireless customers. Verizon is also the largest directory publisher in the world. With more than $67 billion in annual revenues and nearly 248,000 employees, Verizon's global presence extends to more than 40 countries in the Americas, Europe, Asia and the Pacific. For more information on Verizon, visit www.verizon.com.
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