Iusacell Inaugurates Two World-Class Call Centers,
First Digital Switching Center
Company Prepares for Launch of Commercial CDMA Service
In Mexican Markets
May 14, 1998
PHILADELPHIA -- Flanked by leading Mexican federal and state
government officials Fulvio del Valle, President and General Director of
Iusacell, Mexico's leading independent provider of wireless
telecommunications services, recently inaugurated two new customer
service centers that for the first time consolidate all support for its cellular,
paging, rural telephony and long distance services customers.
Simultaneously, the company - a Bell Atlantic wireless investment - also
cut the ribbon on its new $30 million digital switching office in
Tlalnepantla, as part of a $200 million network modernization project that
will introduce Mexican customers to the benefits of digital CDMA (code
division multiple access) technology when the service is commercially
introduced by mid year.
The new call centers, which are integral to Iusacell's launch of digital
service, mark the first time a telecommunications provider in Mexico will
be able to support customer inquiries for a complete line of products and
services, including wireless voice and data, messaging, local and long
"The building of these centers exemplifies, without a single doubt, our
investment commitment for the country and our determination to bring to
the Mexican market the most advanced high technology systems and
services, the very same that are enjoyed by other countries around the
world," said del Valle.
The Naucalpan center will be staffed with almost 400 service consultants,
who will field customer inquiries on roaming, billing, payment, and service
bundles. The center will also handle *911 emergency calls, as well as
telemarketing new service options to Iusacell's customer base. A fully-
redundant fiber optic loop links the center to the local telephone network,
ensuring continuity of service, and a Nortel automatic call distributor
(ACD) will provide Iusacell with the ability to efficiently and quickly
manage incoming call traffic.
The Leon call center, which will provide the same level of customer
service, will initially be staffed by 100 consultants, with a possible
expansion to 300. The Iusacell fiber network also links the two customer
service centers together, and the two locations combined will serve all of
the company's customers in Mexico.
During the Leon grand opening ceremony del Valle also announced that
the company would support a local state government initiative whereby
Iusacell agreed to install cellular telecommunications devices in rural
isolated communities for emergency communications purposes.
Technical and management support for the customer service and digital
network improvements is being provided by employees from Bell Atlantic
International Wireless, part of the Bell Atlantic Global Wireless Group.
Grupo Iusacell is the leading independent telecommunications company in
Mexico, providing cellular telephone, paging, long distance, data and local
telephony service in central four regions of the country covering 66 million
people, or 70 per cent of the country's population. On May 12 Iusacell
won PCS (Personal Communications Services) licenses covering 10 million
potential customers in two key northern regions of Mexico, which will
enable the company to expand its brand of wireless services to 81 percent
of the population.
Bell Atlantic is one of the world's largest wireless communications
companies, with domestic operations in 25 states and international
investments spanning Latin America, Europe and the Pacific Rim. For
information on our global operations, visit