Iusacell to Introduce Mexican Customers to Third Generation Digital Wireless
New company focus helps bring world's most advanced digital
service to market
December 11, 1997
Philadelphia, Pa. - In early 1998, the third generation of digital
wireless technology will cross the border into Mexico for the first
time. Grupo Iusacell, Bell Atlantic's communications venture in
Mexico, today announced it will provide consumers with their first
taste of the world's most advanced digital service.
Iusacell will use Code Division Multiple Access (CDMA) technology to
provide benefits such as Caller ID, advanced voice mail, short text
messaging, and paging. The company will launch the service first to
customers in the Mexico City area during the first quarter of 1998,
expanding to the rest of Iusacell's markets by the first quarter of
CDMA is being introduced by telecommunications carriers in the U.S.
and in more than 30 other countries. It uses digital coding to
provide more efficient use of the radio spectrum and offers increased
capacity, static-free calls, and enhanced call security and privacy.
Iusacell has found a new focus since Bell Atlantic took management
control in February 1997, consolidating six lines of business that
formerly competed for resources and attention into one organization,
energized around a new single brand name and a common set of products
The company's new focus also includes a commitment to lead the market
with new technologies and services. The introduction of CDMA means
Iusacell will surpass its Latin American counterparts by bringing
third-generation technology for voice, data, and messaging to
business, residential, and pre-paid customers.
"The introduction of digital service to Mexico is another clear
sign that Iusacell is the wireless leader in bringing innovative
products and services to market," said Tom Bartlett, CEO of Bell
Atlantic International Wireless and Grupo Iusacell. "Together with
Bell Atlantic's CDMA coverage in the United States, Iusacell can help
lay the groundwork for a tremendous footprint of common technologies
and services in the fast-developing trade lane between the U.S. and
Bell Atlantic Mobile and PrimeCo Personal Communications, Bell
Atlantic's U.S. wireless investments, both have extensive CDMA
networks deployed in markets that cover more than 110 million
Americans along the East Coast and in the Southern and Midwestern
Iusacell has chosen Lucent Technologies as its vendor for digital
wireless infrastructure in regions 5, 6, 7, and 9.
Iusacell is the leading independent communications company in Mexico.
It provides cellular service in four of Mexico's nine regions in the
central portion of Mexico, including Mexico City, covering 62 million
potential customers, or 70 percent of the country's population.
Bell Atlantic Corporation (NYSE: BEL) is at the forefront of the new
communications, entertainment and information industry. In the
mid-Atlantic region, the company is the premier provider of local
telecommunications and advanced services. Globally, it is one of the
largest investors in the high-growth wireless communication
marketplace. Bell Atlantic also owns a substantial interest in
Telecom Corporation of New Zealand and is actively developing
high-growth national and international business opportunities in all
phases of the industry.