Iusacell Names Six to Leadership Roles

Iusacell Names Six to Leadership Roles

April 26, 1999


Francisco Soroa, Grupo Iusacell


Steve Fleischer, Bell Atlantic


Mexico City, Mexico -- Following last week's release of its strong first
quarter results -- including a 78% rise in subscribers and $836 million
pesos in revenues -- Grupo Iusacell [BMV: IUSACELL; NYSE: CEL and
CEL.D] announced today it named six industry professionals with
significant wireless and landline telecommunications experience to
leadership roles.

William Roberts today becomes executive vice president and chief
financial officer-designate, responsible for Iusacell's day-to-day financial
operations. Roberts brings more than 15 years of wireless and landline
telecommunications operating experience in Latin America and Asia at
businesses such as Nextel International and BellSouth to his new role.
Roberts was most recently vice chairman and CEO of Nextel de Mexico,
S.A. de C.V.

Howard Zuckerman, Iusacell's current executive vice president and CFO,
will take on a new role as executive vice president-finance after Roberts'
transition is completed in June. Since arriving at Iusacell in November
1996, he has led the financial organization during a period of rapid change.
In his role, Zuckerman will lead the company in its upcoming exchange,
rights, and secondary offerings, as well as all other financing initiatives.
He will also continue to oversee Iusacell's Y2K compliance program.

Both Roberts and Zuckerman will report to Fulvio del Valle, president and
director general of Iusacell.

Zuckerman, whose expatriate assignment at Iusacell will be completed this
year, will repatriate back to Bell Atlantic.

Rolando Stevens, formerly senior vice president-commercial operations
was recently appointed executive vice president and chief operating officer
of Iusacell. The company will leverage Stevens' more than five years of
management experience in wireless and long distance at Iusacell, and
more than 10 years in high-tech operations at Philips N.V. in the U.S.,
Mexico, Europe, and Brazil. Reporting directly to del Valle, Stevens is
responsible for sales, marketing, and customer care operations.

Former General Manager and Regional Vice-President of Centennial
Puerto Rico Wireless and Lambda Communications Inc., Amaury Rivera,
has been appointed vice president of marketing. Rivera, who will report to
Stevens, brings 10 years experience as a senior marketer for Centennial
and Vassallo Industries to his new role. Rivera's career as an investment
banker with Bear Stearns & Co. and his numerous years of public and
private industry association involvement will also further Iusacell's
sophisticated market segmentation plans.

Ramon Pando, who was instrumental in Iusacell's 78% jump in
subscribers over the past four quarters as head of sales for the metropolitan
Mexico City region, has been appointed vice president of sales. Pando, a
seven-year veteran of the wireless and telecommunications industry, will
report to Stevens and focus on enhancing distribution, increasing sales
profitably, and consolidating Iusacell's sales processes and procedures.

Iusacell also worked with managing shareholder Bell Atlantic [NYSE:
BEL] to recruit executive Mary Cummings, formerly Director of European
Professional Services for Bell Atlantic's international wireless operations.
Cummings, who will report directly to del Valle in Iusacell's lead Strategic
Planning role, will use her more than 20 years experience in businesses
such as Bell Atlantic in the U.S. and Omnitel in Italy to assist in defining
and implementing world-class practices for the marketing, sales, and
customer care departments.

Cummings also brings her years of experience in front-line operations and
strategic consulting assignments to her complementary role as Bell
Atlantic's international wireless vice president-Latin American operations,
reporting directly to Tom Bartlett, president and CEO of Bell Atlantic's
international wireless business. She will be responsible for ensuring the
smooth operation and long-term viability of Bell Atlantic's current and
future Latin American wireless assets.

"Iusacell will gain an enormous strategic advantage by adding the
knowledge and experience of these first-rate executives to its already solid
staff. We are convinced that by combining our service-based philosophy
with the professional capacity of our executives and employees, we will
continue to satisfy, and even exceed, the expectations of our customers
and shareholders," said del Valle.


Grupo Iusacell is Mexico's leading independent telecommunications
company. It is the wireless cellular service provider in four of Mexico's
nine regions in the central portion of Mexico (including Mexico City)
covering a total of 67 million POPs (population in markets served),
representing 69% of the country's total population. The auctions won for
wireless services in regions 1 and 4 in northern Mexico will allow the
company to cover an additional 11 million POPs, or 11% of Mexico's total
population. Since February 1997, the company has been under the
management and operating control of Bell Atlantic Corporation that owns,
through subsidiaries, 47% of the Company's capital stock. For more
information on Iusacell, visit

Bell Atlantic is one of the world's largest wireless communications
companies, with domestic operations in 25 U.S. states and international
investments spanning Latin America, Europe, and Asia. For information
on our global operations, visit