NEW YORK -- Kim Goldsmith-N'Diaye has joined Bell Atlantic's Marketing Communications department as executive director of Brand Management and Corporate Advertising.
Goldsmith-N'Diaye will be responsible for the strategy, communications, reputation and protection associated with the Bell Atlantic brand name and image. She will oversee the company's brand strategy and implementation, corporate advertising and identity, Internet website (www.bell-atl.com), and participation in trade shows and sponsorships.
Prior to joining Bell Atlantic, Goldsmith-N'Diaye was director of corporate marketing for Prudential Healthcare. Previously, she worked for FCB/True North Communications and Young & Rubicam on a broad range of advertising assignments for packaged goods and services.
"Kim's expertise will be invaluable as we continue to build the Bell Atlantic brand across the Northeast and mid-Atlantic regions," said Janet Keeler, Bell Atlantic vice president for Marketing Communications and Brand Management. "Kim brings to Bell Atlantic a well-grounded knowledge of all facets of marketing, brand management, advertising and research. She and her team will be the primary decision-makers on how Bell Atlantic's brand strategy of personalized service, tailored solutions and customer education and guidance is developed and communicated throughout our Maine-to-Virginia service territory."
Goldsmith-N'Diaye holds a bachelor's degree in Latin American Studies from Wesleyan University and a master's degree in business from the University of Hartford. She is a resident of Short Hills, N.J.
The new Bell Atlantic - formed through the merger of Bell Atlantic and NYNEX - is at the forefront of the new communications, information and entertainment industry. With 40 million telephone access lines and 5.8 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, market leaders in wireless services and the world's largest publishers of directory information. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 21 countries.