April 8, 1996
NYNEX CONTACT: Media Relations,
New NYNEX Business Advertising Campaign Highlights
Its Network, Employees
NEW YORK, NY -- NYNEX's employees and its telecommunications network take
center stage as part of a new business advertising campaign that kicks
In the print, television and radio campaign, NYNEX explains that through
its reliable network and advanced products and services, customers have
at their disposal an efficient business tool that helps them manage their
own businesses more productively. NYNEX's people also are featured as the
key element that makes the network perform and, through their vast expertise,
develop partnerships that add value to customers businesses.
As in previous campaigns for businesses, the executions will contain
the theme line: Leave it to NYNEX.
The TV and print ads will target large-, medium- and small-sized businesses
in the Northeast. The campaign also will offer start-up and growing customers
a free telecommunications kit -- the NYNEX Business Consultant -- which
contains a printed manual and computer disc that provide information about
NYNEX services and their applications, and how they could improve their
For large businesses, the campaign will stress the importance of a reliable
communications network, and the capabilities that NYNEXs network can provide
through local area network connectivity, high-speed data transfer, and
For medium- and small-sized businesses, the ads focus on the benefits
that NYNEX technology and employees bring to a firm that enable business
owners to concentrate on running their operations. NYNEX services that
are featured include:
- Digital Centrex -- a digital central office-based business communications
system that provides dialing and call management features to customers
with 4 to 99 lines.
- PhoneSmart -- a set of services including
Call(er) ID, Repeat Dialing,
Call Return and Call Trace.
- Valuflex -- an inward-only, direct dial calling service that enables
a subscriber to receive and pay for 800 and 888 number calls.
- Custom Calling Services -- a set of services including Call Waiting,
Call Forwarding, Speed Dialing, and Three-Way Calling.
- Call Answering -- a central office-based service that enables subscribers
to receive, store and retrieve messages.
In the spots for the Digital Centrex product, business customers will
be able to request a self-help booklet or computer disc that enables business
owners to evaluate different telephone systems. With the disc, companies
can enter different scenarios regarding possible changes, locations, and
"Our network and the people that make it tick combine to give NYNEX a
strong competitive advantage," said Janet Keeler, NYNEX vice president for
Marketing Communications. "The power of the NYNEX network, and all the communications
capabilities it provides help make businesses run more smoothly and efficiently.
And our employees have the know-how to solve complex communications issues
with manageable, simple solutions."
One such employee is Bill Marra, an account executive in Garden City,
Long Island. "I'm thrilled to be part of this new campaign. Meeting customers,
looking at their businesses, recommending communications solutions that
help them work more effectively -- those are the things that make NYNEX
so special and so valuable to companies in the Northeast."
The campaign was conceived and developed by Group 810 of Young &
NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.
The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.
FAX copies of recent NYNEX news releases are available free of charge, 24
a day. Call 1-800-331-1214 and an automated system will provide