New Product from Verizon Wireless is Fashioned for Young Adults in Denver

New Product from Verizon Wireless is Fashioned for Young Adults

National [FREEUP] Plan Helps Students Pass
Wireless Phone Management 101

August 21, 2001



Look at the number of young people using wireless phones on any college campus and it is evident that having a wireless phone is as fundamental as a backpack. Yet, earning an "A" in wireless phone management takes some homework. With Verizon Wireless' new [FREEUP] product, that's one subject students can easily ace. [FREEUP] is a new service package specifically targeted at the nation's 34 million young consumers. [FREEUP]- so named for the freedom sought by young adults - bundles nationwide voice service, two-way text messaging and voice mail. At the same time, this unique service package frees customers from monthly bills, annual service contracts, credit checks for service and additional fees for roaming and long distance.

"[FREEUP] is a product we expect to revolutionize the way young people get into and use wireless service," said Marni Walden, Verizon Wireless' Mountain Region president. "We've packaged the most popular features of wireless service and made it easy for young consumers to buy."

[FREEUP] is an economical way for young customers to manage their wireless costs and have access to the latest wireless technology. Verizon Wireless designed [FREEUP] based upon the findings of a number of studies detailing the spending habits and wireless services preferences of the nation's 16 to 24 year olds.

Verizon Wireless research found that young adults want the latest wireless services like text messaging and flat-rate pricing, without cumbersome restrictions like network boundaries and annual contracts.

"Customers in this age group often have lifestyles that change drastically and rapidly," said Walden. "They graduate from college, change jobs, change cities, and they do so within short periods of time. [FREEUP] is a simple, affordable, national service that will be their connection to friends and family from wherever life takes them."

Packaged at $124.99, the [FREEUP] starter package, includes a Nokia 5185i wireless handset, service activation, a $50 prepay [SETUP] Card, Mobile Messenger,SM Spk 'n Txt short text messaging, voice mail, call waiting, domestic long distance, national roaming and [TIMEUP] Minute Meter.SM [TIMEUP] helps customers manage their usage and notifies them when it is time to replenish. [FREEUP] customers do not have to sign a contract nor does Verizon Wireless do a credit check on the purchaser.

[FREEUP] is available at all Verizon Wireless Communications Stores and at RadioShack locations nationwide.

For those who prefer traditional wireless service, Verizon Wireless offers the following advice for those heading back to the hallowed halls this fall, along with special offers that make going back to school wirelessly cost effective.

- Understand the true cost of your service. It is not uncommon for young adults to be attracted to a service that offers low monthly fees only to find out later that the cost of calling home has blown their budget. Verizon Wireless offers a nationwide SingleRateSM plan with free long distance and no roaming charges that could represent significant savings for the student attending school out of state.

- Pick the right handset. Given rapidly changing technology, a student doesn't need to purchase the most expensive handset to be equipped for the latest services. Verizon Wireless offers a variety of affordable digital phones that are equipped for web access and short text messaging.

- Select the service that fits your budget. Wireless technology has graduated from a luxury item for students to a necessity for safety, staying in touch with friends and family and eliminating the hassles associated with sharing an in-room phone. Verizon Wireless offers a variety of affordable packages, including a new digital plan designed with students' needs in mind. Verizon Wireless is offering 1,500 free night and weekend airtime minutes per month with its local digital price plans, which start at $35 a month, for the length of a one- or two-year contract. In addition, Verizon Wireless is offering 1,000 monthly minutes to call other Verizon Wireless customers on its local digital plans, $35 and above. This offer is effective through September 30, 2001.

- All wireless carriers are not created equal. A student who acquires a wireless phone in his or her hometown may learn that their wireless phone is less effective in and around campus. Without a high-quality network to put the call through, even the most advanced handsets will not perform. Verizon Wireless will invest more than $4 billion in 2001 in its coast-to-coast network that is tested daily across the United States to make sure the calls get through and are not dropped. With the deepest, most extensive network in the nation, Verizon Wireless ensures the best quality connection available.

- A guarantee is important-- With Verizon Wireless' Worry Free Guarantee, students get a guarantee that they will get the plan that meets their needs. Customers may change to any qualifying price plan or airtime promotion at any time with no additional fees. In addition, equipment can be returned for any reason within 15 days of purchase.

"Buying wireless for the first time can be overwhelming, but if students and their parents follow these guidelines, they will find a wireless solution that best meets their needs and budget," said Walden.

For more information on [FREEUP], wireless plans, service, and accessories, visit the Verizon Wireless store or Radio Shack nearest you, call 1-800 2 JOIN IN, or visit Verizon Wireless' Online Store at http://www.verizonwireless.com.

About Verizon Wireless

Verizon Wireless is the largest wireless communications provider in the U.S. with more than 28 million wireless voice and data customers. The coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD), including Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless and PrimeCo Personal Communications. Verizon Wireless has a footprint covering more than 90 percent of the U.S. population, 49 of the top 50 and 97 of the top 100 U.S. markets. The company, headquartered in Bedminster, NJ, is 40,000 employees strong. Reporters and editors can find more information about the company on the Web at http://www.verizonwireless.com.