NYNEX Goes National with Online Yellow Pages; Connecting Businesses and Consumers Nationwide Over the Internet

October 17, 1995

NYNEX CONTACT: Media Relations,
(212) 395-0500

NYNEX Goes National with Online Yellow Pages; Connecting Businesses
and Consumers Nationwide Over the Internet


today announced that it has expanded its online Yellow Pages

service so that consumers can now find virtually any business

in the United States.

There is no charge to consumers for the service.

NYNEX Interactive Yellow Pages (TM), available

on the Internet's World Wide Web (http://www.niyp.com), now offers

consumers 16.5 million business listings from throughout the nation.

The directory includes business type, name, address, and telephone

number. It is the United States' first and only complete online

national business phone directory. Since May, NYNEX has

offered its regional business phone listings on the service.

NYNEX creates advertising on the service for interested

businesses. Advertising units range from brief business profiles

for $100 to four pages of display advertising for about $3,000.

Already, NYNEX has created ads for some 2,500 businesses.

In addition, the NYNEX Interactive Yellow Pages

currently offers direct links to the Web sites of businesses and

offers any business the opportunity to "hot link" their

Web site to their listing.

"The NYNEX Interactive Yellow Pages is the

most comprehensive Web-based shopping directory available,"

said Mat Stover, president and chief executive officer of NYNEX

Information Resources Co. "For the first time there is a

national directory to bring buyers and sellers together. The

NYNEX Interactive Yellow Pages lets individual shoppers

create their own directory experience -- listing the products

and services they need by category, neighborhood, city, state,

or even the entire nation."

Other NYNEX Interactive Yellow Pages enhancements

announced today include the following:

--Web site reviews and ratings. When shoppers look up popular

headings, they will find a summary and rating of linked Web sites.

For example, someone looking for a specific brand of car may click

on a nearby button to get performance data on the car manufacturer

and its current models.

--A section called "Your World," where consumers can

connect directly to Web sites that may help them in their daily

lives. Subjects include, travel, music, movies, children, the

1996 Olympics, and even seasonal topics like Halloween.

--A streamlined design and more powerful search tools, which

make navigating the service quicker and easier than ever.

Users will find the NYNEX Interactive Yellow Pages

well-organized and easy to navigate. It is organized by familiar

A-Z shopping headings much like traditional Yellow Pages

directories and may be searched by business names, type of business

and geography. Other special features include a "Hot Sites"

list of new and exciting Web sites, and a special text capability

to provide access for the visually impaired.

Businesses and consumers nationwide can learn more about the

service by accessing it on the Internet at http://www.niyp.com

or by calling 1-800-356-9639.

NYNEX Information Resources Co., based in Middleton,

Mass., is a leading provider of printed, online, interactive,

and data base information services. Note: Screen shots available

electronically or in print. Call Phil Santoro at 508/762-1326

NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.

The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.

FAX copies of recent NYNEX news releases are available free of charge, 24
a day. Call 1-800-331-1214 and an automated system will provide