January 8, 1996
OMNITEL, ITALY'S FIRST PRIVATE GSM OPERATOR, ANNOUNCES
SUBSCRIBERS FOR THE FIRST MONTH OF ITS COMMERCIAL SERVICE
60,000 customers in the first month of operation
(more than 40% of the Italian GSM market for the
MILAN -- Omnitel, Italy's first private GSM operator, announced
that since December 7, day on which the company launched its
commercial service, it has signed up over 50,000 subscribers.
According to Omnitel's early estimates this figure represents over 40%
of the Italian GSM market for the period.
To date the total number of Omnitel customers is 60,000: 10,000
"friendly users" were signed up during the company's market
50,000 new subscriptions were activated during the first month of
"The fact that during our first month of operation over 50,000
customers have chosen Omnitel is an achievement that goes beyond our
most optimistic expectations" stated Francesco Caio, Managing
Director, Omnitel Pronto Italia. "It is a great result, one that
only be compared to the results we obtained in the construction of our
network: coverage of over 70%of the Italian population in just 10
months. The introduction of competition in the Italian market is
finding fertile grounds and we can only be proud of the interest
customers have shown towards Omnitel and its commercial offer."
The interest shown by customers is also demonstrated by the telephone
calls received by Omnitel's Customer Service: an average of 20,000
calls per day during the past few weeks.
For information on Bell Atlantic's investment in Omnitel contact:
- Karen Ann Kurlander - (215) 963-6822
For information on Omnitel contact:
- Patrick Trancu, TT&A, Milan - 39-2-74-90-187