10.22.1998Corporate

Omnitel Announces Stellar Third Quarter Results; Nearly Lit. 3,000 Billion Revenues Year-To-Date, 5 Million Customers in Under Three Years of Service

Omnitel Announces Stellar Third Quarter Results; Nearly Lit. 3,000 Billion Revenues Year-To-Date, 5 Million Customers in Under Three Years of Service


October 22, 1998





Media
contact:

Stefano Lai, Omnitel Press Office, Tel. + 39-02-41433241

Caterina Torcia, Omnitel Press Office, Tel. +39-02-41.43.32.41

Carlo Fornaro, Omnitel Press Office, Tel. +39-06-50065809

Steve Fleischer, Bell Atlantic, Tel. 215-963-6822



Milan, - Omnitel Pronto Italia -- Italy's first private GSM operator, closed
the third quarter of fiscal year 1998 with a net profit of Lit.264 billion.
With the results from this quarter, Omnitel's net profit for the first nine
months of the year reached Lit. 498 billion as compared to a loss of Lit.
167 billion posted during the same period in 1997.


A net profit of Lit.498 billion was posted after the accrual of Lit.37
billion in taxes (IRAP). Income taxes benefitted from the tax losses carried
forward by the company from its first years of operation.


Revenues for the first nine months reached Lit.2,953 billion, a
growth of 148% as compared to the same period last year, confirming the
positive trend set during the first six months of the year. Of these
revenues, Lit.2,578 billion was generated from service revenues,
representing a 167% increase over the same period last year.


EBITDA (Earnings Before Income Tax, Depreciation & Ammortization) was
Lit.962 billion, compared to Lit.154 billion posted for the first nine months of
1997. Capital investment during the first nine months of the year continued to
grow, reaching Lit.752 billion compared to Lit. 440 billion invested over
the same period last year.


Highlights of the third quarter of fiscal year 1998 included significant
growth in the consumer segment, due mostly to a strong summer season,
with pre-paid GSM cards representing 90% of all new customer
activations.


On October 3, the total number of customers broke the 5 million
mark, making Omnitel Europe's third largest GSM operator, according to
"Financial Times Mobile Communication." During 1998 the company
captured 2.6 million new customers, more than the combined number of
customers for the previous two years. Today, Omnitel holds a 42% market
share for Italian GSM and a 28% share of the total Italian wireless market.


The company's organization continues to grow. On September 30,
the total number of employees was 4,900, an increase of 1,800 people
compared to the same date last year. Over half of the company's
employees work in the company's award winning Customer Care Centers.


With the opening of Omnitel's two new Customer Care Centers in
Pisa on October 26, and in Catania this November, the number of
employees working at the company's seven Customer Care Centers will
reach 3,000.


Omnitel offers customers the ability to roam seamlessly throughout
57 countries world-wide through agreements with 87 different carriers.


Commenting on Omnitel's first nine months of 1998, Pietro
Guindani, CFO of Omnitel Pronto Italia said, "It is important to note that
Omnitel has succeeded in keeping its cost structure well under control
despite rapid growth and the size of its investment plans. This makes
Omnitel a financially sound company in addition to being highly
innovative and capable of offering an excellent level of service to its
customers."


Omnitel's major shareholders include Bell Atlantic, Olivetti,
Mannesmann, AirTouch, and CCIL.


# # #


Operating Profitability

In billions of Lit.                   30 September '98             30 September '97             % change

Revenues                                     2,953                                1,193                          +148%
  - from service revenues               2,578                                   966                          +167%
   - other revenues                            375                                   227                           + 65%

EBITDA                                           962                                   154                              6.2

EBITDA % of service 
revenues                                          37%                                 16%                          +21%

Net profit (loss)                                 498                                 (167)                             N.A.

Net proft (loss) % of 
service revenues                              19%                                (17%)                          +36%