Posters from Wild Things Advertising Campaign to Benefit Pediatric
December 2, 1997
The gentle giants of Bell Atlantic's "Wild Things" advertising
campaign have taken the Maine-to-Virginia region by storm. After the
campaign was launched in October, hundreds of customers asked Bell
Atlantic where they could get posters of these beloved creatures for
their children, for themselves, for their classrooms -- you name it.
Now Bell Atlantic is making posters of the "Wild Things"
available with the proceeds going to a very worthy cause. Customers
can order a "bus shelter" size poster of the lovable monsters for just
$15, plus postage and handling. The 24-inch by 36-inch posters are in
color and feature one of the giants along with the campaign's tag line
-- "Wild Things are Happening." The best part of the deal is that
proceeds from the sale of the posters go to national Pediatric AIDS
To order a poster, simply call 1-888-869-4078, Monday through Friday,
from 8:30 a.m. till 5:00 p.m.
The new campaign features the timeless and colorful characters of
Maurice Sendak's classic, award-winning children's book "Where the
Wild Things Are" in their first appearance in mass media advertising.
"Where the Wild Things Are" was first published in 1963 and has won
numerous awards including the 1964 Caldecott Medal for Most
Distinguished Picture Book of the Year. The use of Maurice Sendak's
characters by Bell Atlantic marks the first time the wild things have
been used in broadscale mass-media advertising, including television.
The new Bell Atlantic (NYSE: BEL) is at the forefront of the new
communications, information and entertainment industry. With 40
million telephone access lines and 5.8 million wireless customers
worldwide, the corporation is the premier provider of advanced
wireline voice and data service in the eastern United States and a
market leader in wireless services. Bell Atlantic is one of the
world's largest investors in high-growth global communications
markets, with operations and investments in 21 countries.