Signature Book Angel Program delights children at Woodridge and
Daniel Waterman Elementary Schools
Bell Atlantic Yellow Pages donates $50,000 to
further children's literacy
Feb. 17, 1999
CRANSTON, R.I. -- Like pennies from heaven, Bell Atlantic Dollars
were distributed to children from the Woodridge and Daniel Waterman
Elementary Schools last week. The children redeemed the Bell Atlantic
Dollars to purchase books at their school's Scholastic Book Fair. The
donation is part of Bell Atlantic Yellow Pages' signature program called,
"The Book Angel Program," which will donate $50,000 to elementary
schools throughout he company's region this year.
Bell Atlantic's program ensures that each child in the school may select
and take home a book of their own.
"This is a single step along a student's journey to becoming literate, but an
important one," said Michelle Coxen, manager - Community Relations at
Bell Atlantic Yellow Pages. "By giving each child the funds to buy a
book, we hope to instill in them a love of reading and help lead them to a
A recent study showed that 41 percent of our fourth graders in the U.S.
cannot read at the basic level, and only 28 percent performed at or above
the proficient level.
Statistics such as these convinced Bell Atlantic Yellow Pages to create a
comprehensive outreach program to support children's literacy. The Book
Angel is just one component of the efforts. Other efforts to further the
children's literacy cause in the Cranston area include working with
Providence Reads, the city's literacy organization aimed at improving the
literacy skills of all 13,000 Providence elementary school students.
"We're thrilled to have the Bell Atlantic Yellow Pages Book Angel
program at our school," said Patricia D'Alosio, principal - Woodridge
Elementary School. "The kids love it and are having lots of fun with their
Bell Atlantic Dollars. It's an absolutely wonderful program and
an excellent opportunity to put books that they ordinarily would not have
in youngsters hands."
Bell Atlantic has formed an alliance with the nationally recognized book
company to roll-out the Book Angel program.
"Scholastic Book Fairs, Inc. is a premier company for children's book
fairs, so we're very excited about this new partnership with them," said
Coxen. "It seems that every day there are new reports about how reading
to our children can provide them with a positive start in life. We're glad to
extend our efforts to children in Cranston."
Kerry Collins, vice president of Sales and Marketing at Scholastic Book
Fairs, shares Coxen's enthusiasm for the project.
"We are proud to be involved with Bell Atlantic Yellow Pages' efforts to
focus on children's literacy," said Collins. "Providing the children of
Cranston with opportunities to read at an early age will improve their
ability to become lifelong learners."
With more than 600 directories published in the United States and
internationally, Bell Atlantic Yellow Pages is the world's largest publisher
of Yellow Pages shopping directories. Its affiliate, Bell Atlantic Electronic
Commerce Services, is the creator of BigYellowSM, a leading online
shopping service on the Internet.
Bell Atlantic is at the forefront of the new communications and
information industry. With more than 42 million telephone access lines
and 8.6 million wireless customers worldwide, Bell Atlantic companies
are premier providers of advanced wireline voice and data services, market
leaders in wireless services and the world's largest publishers of directory
information. Bell Atlantic companies are also among the world's largest
investors in high-growth global communications markets, with operations
and investments in 23 countries.