Stet Hellas Announces 1999 Customer Results
71.8% Annual Growth Rate for the Total Customer Base;
146.6% Annual Growth Rate for Prepaid
January 11, 2000
Media Relations: Deppie Tzimea-Houliarakis,
ATHENS, Greece -- Stet Hellas Telecommunications SA
- Total number of customers reached 1,182,751, which represents an
increase of 71.8% of the customer base on the previous year.
- Net additions for 1999 increased by 66% compared to the previous year.
- 147,931 net additions in Telestet customers during the fourth quarter of
1999, an increase of 38.5% compared to the third quarter of the year.
- Of the total customer base, 733,470 (62%) are B-free customers;
449,281 (38%) are contract subscribers
During the last quarter of the year Telestet capitalized on a strong
marketing policy, that focused on segmentation and controlled handset
subsidies. It launched two exclusive tariff plans for its pre-paid product B
Free, namely Morning Talk and Afternoon. Telestet boosted even more
the growth of pre-paid by being the only operator in Greece that offers
roaming service in pre-paid, currently covering 75 countries all over the
Telestet innovative exclusivities include GSM Banking industry-leading
application - in collaboration with the National Bank of Greece - as well
as a series of on-line info services (weather forecast, sports results, lottery
results etc) accessed by SMS. Under the same on-line concept Telestet
also introduced mobile fax and mobile e-mail via SMS.
Stet Hellas Telecommunications S.A. is at the forefront of the mobile communications
industry in Europe. To its growing base of more than 1 million customers in Greece, the
company's Telestet brand stands for innovative services and the latest in communications
technology. The company's shareholders include Stet Mobile Holdings NV, Bell Atlantic
and the Interamerican Group, and its stock is publicly traded on the NASDAQ (STHLY)
and Amsterdam (STHLS) exchanges. Internet users: Visit our NEW web site at