April 14, 1999BEDMINSTER, NJ
Bell Atlantic Mobile today announced that new
customer additions for the quarter totaled 190,000, 50 percent better
than the first quarter 1998.
Among the new net subscribers, 40 percent chose one of the company's
DigitalChoicesm SingleRate pricing plans, underscoring the company's ability
to meet the growing demand for digital wireless pricing with no roaming
and long distance charges.
"The launch of our DigitalChoice SingleRate service last September has
completely revolutionized our business," said Dennis Strigl, group president
and CEO of Bell Atlantic Global Wireless. "These plans have compelled
consumers to analyze their telephone usage and consider the benefits,
such as mobility, of designating a wireless phone as their primary phone.
This trend will gain momentum and propel our growth in the months and
Bell Atlantic Mobile's DigitalChoice SingleRate USA provides customers
who travel nationwide with a high-value, simplified pricing structure
that includes a large allowance of bundled minutes that travel with them
without incurring roaming or long distance charges. SingleRate customers
can choose from a variety of digital handsets to accompany their service,
including the popular Motorola digital StarTac.
Bell Atlantic Mobile's digital CDMA network - one of the most advanced
in the world - offers superior voice quality and seamless transmission
capabilities that out-perform competing national services running on other
In the New York, Boston, Washington/Baltimore and Pittsburgh
markets, Bell Atlantic Mobile was named leader in overall customer satisfaction
among wireless users, according to the prestigious J.D. Power and Associates
1998 U.S. Wireless Customer Satisfaction Studysm. Bell Atlantic Mobile
(NYSE:BEL) owns and operates the largest wireless network in the East,
covering 116,000 square miles, and the largest chain of retail outlets
devoted exclusively to wireless voice, data and paging. Based in Bedminster,
NJ, Bell Atlantic Mobile has 6.4 million customers and more than 8,000
employees from Maine to Georgia and, through a separate subsidiary, in
the Southwest. Through its "Wireless at Work..." community service program,
the company uses its technology to help individuals and communities improve
security and emergency communications. Bell Atlantic Mobile's parent is
one of the world's largest wireless communications companies, with domestic
operations in 25 states and international investments in Mexico, Europe
and the Pacific Rim. For more information on Bell Atlantic Mobile visit:
www.bam.com; for global operations visit: www.bellatlantic.com/worldwide.