Tech-Savvy D.C. Residents Highly Value Anytime, Anywhere Access to Internet, TV
Young, tech-savvy consumers in the D.C. metropolitan area tell Verizon they are using several Internet-connected devices in their home and on the go, making broadband speed and anywhere access important lifestyle assets.
In on-camera interviews that Verizon recently conducted with randomly selected consumers in the District, these "techknowledgeables" provided testimony to their demand for access by listing as many as seven different Internet-connected devices. They said they use the multiple devices for tapping into entertainment choices, as well as for staying in touch with family, friends and business colleagues, at home and on the go.
Their comments reinforce Verizon's business focus to provide its FiOS customers with a borderless lifestyle when it comes to connecting to their favorite TV and on-demand movies.
(Note: Excerpts from those interviews can be seen by clicking here.)
"The candid comments from these denizens of D.C. echo many of the same messages we've been emphasizing in our hyperlocal marketing campaign focused on 25- to 39-year-olds, who make up a significant portion of multidwelling unit tenants," said Chris Anderson, director of consumer marketing for Verizon. "We launched the campaign in the Washington metro area late last year and this week announced its expansion to the MDU markets in the New York City, Philadelphia, Dallas/Fort Worth and Los Angeles metro areas."
Many of the campaign elements used during the D.C. pilot - including immersive digital advertising combined with social media engagement, plus a concentrated presence of out-of-home advertising and local events with prospective customers - will be used in the four additional markets. In these highly competitive areas, Verizon will seek to reach young professionals in places where they spend a great deal of time - gyms, restaurants, bars, movie theaters, malls and transit centers.
The on-camera interviews captured by Verizon affirm the Internet and entertainment provider's commitment to next-generation interactive services, including Flex View and FiOS TV Online, which extend FiOS TV beyond the MDU or single-family home to the Internet and a range of mobile devices; an advanced video operating system and viewer guide; and free interactive applications like Facebook, Twitter and YouTube.
With FiOS, customers also can receive Media Manager, which allows them to access on their TVs personal photos, music and videos from their computers; and In-Home Agent, which helps customers to diagnose and resolve service issues.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, with nearly 109 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with $111 billion in 2011 revenues, Verizon employs a diverse workforce of nearly 194,000. For more information, visit www.verizon.com.