February 22, 1996size = +1>


LOS ANGELES--Sandy Grushow, president of TELE-TV Media,
announced the appointment of Roger Fishman, as executive vice
president, marketing.

Mr. Fishman will report to Mr. Grushow and will have overall
responsibility for TELE-TV worldwide marketing and advertising
activities. He will develop and implement integrated national branding
and marketing efforts encompassing TELE-TV's three distribution
venues--digital television, the Internet and interactive television.
Mr. Fishman will also be responsible for strategic conceptualization
and execution of TELE-TV video transaction marketing. He will relocate
to TELE-TV Media headquarters in Los Angeles.

In making the announcement, Mr. Grushow said, "The changing dynamics
of the media industry make it difficult for anyone to keep up, most
importantly, the consumer. That makes the marketing task before
TELE-TV critical, not only in the immediate sense, but also as those
dynamics continue to transpire."

"Luring an executive who possesses the individual depth and breadth
expertise in consumer behavior, worldwide marketing and entertainment
as Roger Fishman represents an important coup for TELE-TV, and one of
the more integral components to TELE-TV's own evolution," he added.

Formerly Vice President of Worldwide Marketing, Sales and Public
Relations for Hard Rock Cafe, International, Mr. Fishman led all
marketing, public relations and sales activities within the
entertainment restaurant chain's fifteen markets in six countries. He
was responsible for Hard Rock Cafe's first-ever worldwide advertising
campaign and market research activities, its integrated marketing and
research programs, and recently initiated development of the Hard Rock
Cafe Internet site.

"The real challenge for TELE-TV is to provide consumers a better and
more relevant source of entertainment and services than they currently
have, and to do so, means creating a brand that seamlessly integrates
technology as a means to a consumer-focused end," Mr. Fishman said.

"We must be flexible and continually adapt to this changing media
technology landscape, and by building a strong, differentiated brand,
TELE-TV can become the trusted bridge that helps consumers from
today's entertainment viewing world to tomorrow's," he added.

Before joining Hard Rock Cafe in 1994, Mr. Fishman headed worldwide
marketing for The Coca-Cola Company's second-largest account, Burger
King, where he led marketing development and execution at the local,
regional, national and international level. He created Coca-Cola and
Burger King's first branded line of heavy user packaging and created
the Disney and Burger King multi-feature animated program.

He joined Coca-Cola in 1990 as senior group manager, entertainment
marketing, helping to launch and extend major Coca-Cola brands through
associations with such entertainment properties as the Barcelona
Summer Olympics, hit films "Batman Returns," "Home Alone
II" and
"Hook," and top Sony Music and Warner Music Group artists.

Mr. Fishman earlier served as vice president and account supervisor
for Lintas Worldwide, overseeing a $60 million Procter " Gamble
account which included responsibility for the Cover Girl Make-Up and
Noxzema brands. He also supervised RJR Nabisco's Planter's Nuts and
Chesebrough-Ponds' Brut and Impulse fragrances during that span. He
joined Lintas as senior account executive, overseeing The Coca-Cola
Company's Diet Coke and Caffeine-Free Diet Coke lines, in 1986.

Mr. Fishman's marketing career began in 1984 as an account executive
at New York's Wunderman Worldwide, the direct marketing division of
Young " Rubicam. While there, he implemented branding strategies and
managed direct marketing activities for IBM and Time-Life Books.

He graduated from The George Washington University in Washington,
D.C., where he received a B.B.A. degree in Marketing in 1983.

TELE-TV, headquartered in New York, is a media and technology company
created by Bell Atlantic (NYSE:BEL), NYNEX (NYSE:NYN), and Pacific
Telesis (NYSE:PAC). The TELE-TV Media division is based in Los
Angeles. The TELE-TV System division is based in Reston, Virginia,
with offices in San Ramon, California. TELE-TV is developing and will
offer nationally branded traditional and interactive home
entertainment and information services over wireless and wired
telephone networks in six of the nation's top seven markets starting
this year.


for more information, contact:

    Thomas Tyrer, TELE-TV LA, 310-226-6784