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When Burberry recently streamed its spring/summer 2011 women's wear show live into 25 flagship stores around the world, it chose longtime solutions partner Verizon Business to help deliver the experience.
The retailer delivered live, private viewings of its London Fashion Week show to key global stores via the Burberry Retail Theatre - an interactive multimedia experience powered by a custom-tailored communications and networking solution from Verizon. Featuring high-definition video screens and pioneering surround-sound technology, the virtual fashion show enabled customers to explore and buy directly from the collection, using a custom-built Burberry iPad application.
A high-capacity, global Verizon Private IP network offered a secure environment to support the live and cached streaming of the event, and integrated wireless local network capabilities enabled local interactivity such as real-time blog uploads, image downloads and instant online and in-store iPad purchasing. The solution engaged additional capacity on demand to enhance Burberry's existing global Internet-protocol-enabled Verizon network, which provides the foundation for the company's daily voice and data business communications, and supports the company's online initiatives.
"Burberry Retail Theatre is at the heart of our retail growth strategy," said Angela Ahrendts, Burberry chief executive officer. "This investment in cutting-edge technology in partnership with Verizon enables us to more closely connect the Burberry brand with our consumers worldwide. This interactive retail investment will enable long-term sustainable growth well beyond these exciting global digital events."
Blair Crump, Verizon Business' president of worldwide sales, said: "Burberry is using technology to reshape how customers can engage with the brand, both in-store and online, with the aim of creating the ultimate interactive luxury consumer experience. The Retail Theatre offers a great example of the potential of technology to transform the global retail market."
About Verizon Business
Verizon Business, a unit of Verizon Communications (NYSE, NASDAQ: VZ), is a global leader in communications and IT solutions. We combine professional expertise with one of the world's most connected IP networks to deliver award-winning communications, IT, information security and network solutions. We securely connect today's extended enterprises of widespread and mobile customers, partners, suppliers and employees - enabling them to increase productivity and efficiency and help preserve the environment. Many of the world's largest businesses and governments - including 96 percent of the Fortune 1000 and thousands of government agencies and educational institutions - rely on our professional and managed services and network technologies to accelerate their business. Find out more at www.verizonbusiness.com.
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