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NEW YORK -- Verizon has launched a new community-support advertising campaign featuring J. Ivy, the New Age "spoken-word" poet, who encourages African-Americans to make history every day because "history is more than a memory; it's a movement, an act by certain individuals, who have found the ability to make time stand still."
The campaign -- utilizing print, radio and online media -- began Monday (Jan. 15), the Rev. Dr. Martin Luther King Jr.'s birthday, and will continue through February, Black History Month.
Andrea Fant-Hobbs, vice president of brand management for Verizon, said, "This campaign was created on the premise that black history is not confined to one month, because every day in communities across this country, there are people who are effecting change in the lives of others, making a difference and making history." In alignment with Verizon's mission to promote education and literacy, the ad campaign centers around the powerful poem entitled "History in the Making," written by Ivy.
Ivy has appeared on the HBO Def Poetry Series and is featured on the albums of platinum- and Grammy-winning artists, such as Jay-Z and Kanye West. Ivy's performance of "History in the Making" can be experienced at www.verizon.com/makeyourhistory. The site also encourages people of all races to tell Verizon how they or someone they know is making a difference, making a statement or doing something memorable.
Bob Giraldi, the world-renowned independent director, directed a special cinema spot, which will air in movie theaters in select cities across the country.
The campaign is the latest extension in a series of community-support initiatives sponsored by Verizon. Since 2003, the Verizon Foundation has donated more than $55 million to nonprofit and charitable organizations that benefited the African-American community.
Verizon Communications Inc. (NYSE:VZ), a New York-based Dow 30 company, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving nearly 57 million customers nationwide. Verizon's Wireline operations include Verizon Business, which operates one of the most expansive wholly-owned global IP networks, and Verizon Telecom, which is deploying the nation's most advanced fiber-optic network to deliver the benefits of converged communications, information and entertainment services to customers. For more information, visit www.verizon.com.
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