DALLAS - Recognizing the importance of the Internet to more than 14 million
Hispanic Internet users in the United States, Verizon Information Services, the world's
leading directory publisher and creator of SuperPages.com, today launched SuperPages.com
Spanish-language version of its #1 online directory and shopping resource.
Verizon is the first major telephone directory publisher to launch a comprehensive
Spanish-language online directory for U.S. Hispanic Internet users, of which nearly 50
percent are Spanish-dominant speakers.
"The Hispanic market is a growing and powerful segment of the U.S. economy," said Patrick
Marshall, group vice president - marketing for Verizon Information Services.
"SuperPages.com en Español supports that growth by putting the Internet at the fingertips
of Hispanic consumers and entrepreneurs."
SuperPages.com en Español gives the Hispanic population a new and easy way to meet their
shopping and business needs online by offering Spanish-language search options previously
not available, as well as the most extensive national online yellow and white pages
directory information. The site is being implemented in a three-phase approach to be
completed during the second quarter of 2002, with each phase adding more tools, content
More than 40 percent of U.S. Hispanics have access to the Internet1 - and most of them choose Spanish as their preferred language at
home. However, currently less than three percent of all Internet content is offered in
Spanish,2 according to Dr. Harry Pachon, president of the
Tomas Rivera Policy Institute (TRPI), a nonprofit, policy research organization credited
as the nation's premier Hispanic think tank and Internet analyst.
"Internet content in Spanish fills a void and provides U.S. Hispanics a Spanish-language
alternative for searching for businesses, family and friends," said Pachon. "Clearly,
Hispanics are active participants in the digital world. As the Internet increasingly
penetrates every aspect of our world through education, business, entertainment, and
shopping, the Hispanic community is in turn, increasing participation in the revolution
that the Internet brings."
SuperPages.com en Español Serves U.S. Hispanics
The yellow pages (Páginas Amarillas) section allows a variety of search
capabilities including nationwide search, category search, distance search, as well as
search by business name or phone number. With PeoplePages (Páginas de Personas),
users can search the white pages nationally by name or phone number.
The Spanish-language online directory offers a number of unique features such as My
Directory (Mi Directorio), which allows users to maintain a directory of relevant
personal and commercial contacts in Spanish. The site also offers other features in
Spanish including city pages, maps and driving directions.
The Global Directories (Directorio Mundiales) section provides links to
directories from around the world, including many of the areas from where U.S. Hispanics
have roots or relationships - Brazil, Colombia, Costa Rica, Dominican Republic, El
Salvador, Guatemala, Mexico, Peru, Puerto Rico, Venezuela and others.
Verizon Helps Reach U.S. Hispanics Online
In addition to the consumer benefits of SuperPages.com en Español, Verizon is offering
small- to medium-sized businesses a new online marketing opportunity - Spanish-language
Web site services, including Web development and design, translation services, hosting
services and premium positioning on SuperPages.com en Español.
In addition, national advertisers can place Spanish-language banner advertisements on
SuperPages.com en Español. As these Spanish-language features are sold to businesses
throughout the U.S., SuperPages.com en Español will include Spanish-language content and
search capabilities as well as links to Spanish-language Web sites.
Hispanic Population & Buying Power Expands
According to the U.S. Census Bureau, the U.S. Hispanic population has increased 60
percent over the past decade. By 2010, Hispanics are forecasted to be the United States'
largest ethnic group. Hispanic buying power is valued at $452.4 billion for 2001 and has
increased 118 percent since 1990.3
"Many small business owners see the growing importance of the Hispanic market, but until
now haven't been able to effectively target Hispanic consumers on the Internet," said
Marshall. "Spanish-language advertising on SuperPages.com en Español allows businesses to
directly reach the U.S. Hispanic population in their preferred language."
Founded in 1985, the Tomás Rivera Policy Institute, located in Claremont, Calif., and an
affiliate of the Claremont Graduate University, was established as a non-profit
organization to conduct and disseminate objective, policy-relevant research and its
implications to decision makers on key issues affecting Latino communities. TRPI has
evolved into the country's premier research institute on Latino issues garnering national
recognition for its work in the fields of education, immigration policy, information
technology and civic and social research.
Verizon Information Services is the world's leading print and online directory publisher
and a content provider for communications products and services. The largest directory
publisher in the world, Verizon has annual revenues of more than $4.1 billion and
publishes nearly 1,600 Verizon directory titles with a total circulation of approximately
144 million copies worldwide.
Verizon Information Services produces and markets SuperPages.com, the Internet's
preeminent online directory and shopping resource. SuperPages.com receives as many as 10
million visits and completes as many as 38 million searches per month. SuperPages.com
provides Yellow Pages and directory services to AltaVista, MSN, Lycos, Excite, InfoSpace,
Ask Jeeves, BigFoot, HotBot, Tripod, and Angelfire.
Based in the Dallas area, Verizon Information Services is a unit of Verizon
Communications Inc. (NYSE:VZ), one of the world's leading providers of communications
services. For more information on Verizon Information Services, visit
1 Strategy Research Corporation, 2002
3 The Selig Center for Economic Growth at the University