NEW YORK -- Verizon, which is continuing to open new markets for its FiOS broadband and video services, has named Jason Malamud vice president and general manager of Verizon FiOS Media.
In this new position, Malamud will be responsible for advertising sales on Verizon's FiOS platforms. He will develop and direct programs for targeted, interactive and measurable ad campaigns across Verizon FiOS TV and IP-delivered video-on-demand; and via broadband video on Verizon Web sites.
"Advertising sales are the next great opportunity for our fiber-optic FiOS services, and Jason is the right executive to take us there," said Marilyn O'Connell, senior vice president -- video solutions. "He's a proven leader in the use of new technologies to drive advertising, and we look forward to his leadership as we tap the advertising potential of our fiber-optic network."
Verizon's more than 6.6 million broadband customers include subscribers to its all-fiber FiOS Internet Service in 16 states and Verizon Online DSL subscribers in 27 states and the District of Columbia. Verizon had 118,000 subscribers to its FiOS TV service at the end of the third quarter.
Verizon is connecting the nation's largest all-fiber network directly to customers. Only Verizon's fiber-to-the-premises network has earned the certification of the independent Fiber to the Home Council for providing fiber all the way customers' homes and businesses.
Verizon plans to pass 18 million premises with its fiber network by the end of 2010, or more than 50 percent of the approximately 33 million households in the company's 28-state wireline service area. Verizon is targeting from 6 million to 7 million FiOS Internet customers by 2010, which would represent a market penetration of 35 percent to 40 percent.
Verizon's goal is for FiOS TV to have a market penetration rate that ranges from 20 percent to 25 percent by 2010 -- or from 3 million to 4 million FiOS TV customers -- based on its estimate that approximately 15 million households will be video-ready by then
Malamud most recently was vice president, affiliate advertising sales and marketing, for MTV Networks, where he was responsible for all affiliate ad sales activities for Viacom's basic cable networks: MTV, VH1, Nickelodeon, CMT, Comedy Central, Spike TV, TV Land, BET and Logo. While at MTV Networks, he introduced new advertising solutions using interactive, video-on-demand and dynamic advertising technologies.
Previously, he was sales manager for Katz Radio Group Syndication and led this media representation firm's venture into national program syndication.
Malamud has a bachelor's degree in social psychology from Tufts University and an M.B.A. in management and international business from New York University's Leonard N. Stern School of Business.
Verizon Communications Inc. (NYSE:VZ), a Dow 30 company, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving nearly 57 million customers nationwide. Verizon Business operates one of the most expansive wholly-owned global IP networks. Verizon Telecom is deploying the nation's most advanced fiber-optic network to deliver the benefits of converged communications, information and entertainment services to customers. Based in New York, Verizon has a diverse workforce of approximately 250,000 and generates annual consolidated operating revenues of approximately $90 billion. For more information, visit www.verizon.com