Verizon Wireless And Radioshack To Unveil Nationwide Store-Within-A-Store

Verizon Wireless And Radioshack To Unveil Nationwide Store-Within-A-Store

RadioShack Offers National Service Plans Through Verizon Wireless

April 30, 2001



Verizon Wireless and RadioShack Corporation (NYSE: RSH) announced today the introduction of Verizon Wireless stores-within-a-store at almost 4,400 RadioShack locations across the United States. The launch of the Verizon Wireless store at RadioShack is the culmination of a strategic alliance that brings a national and unified approach to cellular offerings for both companies.

The Verizon Wireless stores at RadioShack showcase popular wireless phones, national, regional and local service plans, Mobile WebSM, Mobile MessengerSM and phone accessories - all within a convenient, customer-friendly shopping environment. RadioShack's knowledgeable sales associates have been trained on Verizon Wireless' complete product line and will help guide customers to the wireless rate plan that best fits their needs.

"We continually work to offer our customers the ultimate in convenience," said John Stratton, vice president and chief marketing officer for Verizon Wireless. "By building on RadioShack's reputation, household name and existing customer base, we are able to offer more opportunities than ever to 'join in' and choose from among the most compelling wireless offerings available today."

"As the leading retailer of wireless products, RadioShack is about providing customers with choices," said Stu Asimus, senior division vice president and general manager of RadioShack Corporation. "With the new Verizon Wireless store-within-a-store, we are giving our customers the ability to see and try a variety of wireless products and rate plans from a leader in the wireless business."

The Verizon Wireless stores at RadioShack can be found in 95 of the top 100 national markets, which gives more than 1 million customers per day new, convenient access to Verizon Wireless service.

During the launch timeframe of May and June, the Verizon Wireless store at RadioShack is offering 2,000 free weekend airtime minutes on Verizon Wireless' National SingleRateTM plans with a minimum $35 or more monthly access charge. The 2,000 free weekend air time minutes are available to existing as well as new customers who will keep the minutes as long as they stay on the same rate plan, even if they sign a new contract. Customers who purchase select handsets will receive a $30 instant in-store RadioShack "Cool Card" that may be used toward the purchase of a handset or any other merchandise in the store.

In addition to the SingleRate and Cool Card promotions, the Verizon Wireless store at RadioShack will also offer one free month of Verizon Wireless' Mobile Web Internet service (restrictions apply) and special pricing on the Motorola StarTAC handset.

About Verizon Wireless

Verizon Wireless is the largest wireless communications provider in the U.S. with more than 27 million wireless voice and data customers. The coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD), including Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless and PrimeCo Personal Communications. Verizon Wireless has a footprint covering more than 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets. The company, headquartered in Bedminster, NJ, is 40,000 employees strong. Reporters and editors can find more information about the company on the Web at http://www.verizonwireless.com.

About RadioShack

RadioShack Corporation is the nation's largest and most trusted consumer electronics retailer and offers both on- and off-line shopping convenience. With more than 7,200 stores and dealers, RadioShack sells more wireless telephones, telecommunications products and electronics parts and accessories than any other retailer. It is estimated that 94 percent of Americans live or work within five minutes of a RadioShack store or dealer. For more information, visit the RadioShack corporate Web site at www.radioshackcorporation.com.


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