Verizon Wireless Becomes the Official Wireless Provider of the Green Bay Packers
August 2, 2000
Carolyn A. Schamberger, APR,
MILWAUKEE -- Verizon Wireless, the nation's largest wireless phone company, has become the official wireless service provider of the Green Bay Packers.
"We are thrilled to be the Packers' official wireless provider," said Eric Schaefer, General Manager-Wisconsin for Verizon Wireless. "We make a great team. The Packers are a premier organization with an extraordinary tradition of excellence and Verizon Wireless is leading the field in wireless communications."
The partnership with the Packers is significant because of the team's high profile and statewide appeal. "Our alliance with the Packers means that Verizon Wireless will have an exceptionally high degree of visibility across Wisconsin, and especially in our three largest markets, Milwaukee, Madison and the Fox River Valley," Schaefer said. "We hope to attract thousands of customers through our partnership with the Packers, which is the most recognized sports team in the state, and perhaps the country."
In 1999, Verizon Wireless, which changed its name in Wisconsin from PrimeCo in April of this year, signed a three-year agreement to be the wireless provider of Lambeau Field. In 2000, the agreement has been amended to include being the wireless provider of the Green Bay Packers, according to Mary Shully, Marketing Manager-Wisconsin for Verizon Wireless.
"We greatly enjoy our affiliation with Lambeau Field, but being the wireless provider of both Lambeau Field and the Packers will just carry that much more value in the state of Wisconsin," Shully said.
In return for providing wireless phones and services to the Packers and Lambeau Field, Verizon Wireless receives considerable advertising and promotional benefits, including:
- Use of the famous Packers and Lambeau Field logos in advertising and promotions;
- Full-color signage on the Jumbotron scoreboard inside Lambeau Field;
- Two 30-second spots, which will air during each home game, along with several "billboard" spots during each home game;
- A full-color ad in the NFL Insider, the official game program;
- Advertising on the Packers.com web site;
- Sponsorship of the Packers Fan Appreciation Prize Locker, which will be given out to 65,000 fans during a home game;
- Numerous other VIP benefits
As part of the three-year arrangement, Verizon Wireless will sponsor a number of Packers' charitable events.
About Verizon Wireless
Verizon Wireless is the largest wireless communications provider in the U.S. with more than 25 million wireless voice and data customers and nearly 4 million paging customers. The new coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Bell Atlantic Corp. and GTE Corp --now Verizon Communications (NYSE:VZ) -- and Vodafone AirTouch Plc (LSE:VOD; NYSE:VOD). The new company includes the assets of Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless, PrimeCo Personal Communications and AirTouch Paging. The new company has a footprint covering nearly 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets.
Verizon Wireless, headquartered in New York City and Bedminster, NJ, is 30,000 employees strong. Reporters and editors can find more information about the company in its Media Center on the Web at: http://www.verizonwireless.com/mediacenter.
About the Great Lakes Area
The Great Lakes Area of Verizon Wireless is headquartered in Schaumburg, Illinois. The Great Lakes Area includes the Greater Chicago market and Northern and Central Illinois; the Greater Indianapolis market and most of Indiana; the Greater St. Louis and Cape Girardeau markets of Missouri; the Greater Milwaukee, Green Bay and Madison markets and other areas of Wisconsin; Detroit, and Southeast and Central Michigan markets; and the Cincinnati, Columbus and Cleveland markets and much of Ohio. The Great Lakes Area serves more than 5.6 million customers and has a potential customer base of 41.2 million.