Verizon Wireless Invites Milwaukee Area Mall Walkers To Become Wireless Phone Talkers

Verizon Wireless Invites Milwaukee Area Mall Walkers To Become Wireless Phone Talkers

Company Opens Two New Mall Retail Locations
Giving Customers Added Purchasing Convenience

MILWAUKEE (November 1, 2000) -- Because of an increase in activities, life obligations and overall daily chaos, consumers are constantly searching for the most convenient way to accomplish their daily tasks. Verizon Wireless, the largest wireless communications provider in the United States, is looking to help these frenzied individuals, and not just by providing convenient communication solutions through wireless phone use. To give customers added purchasing convenience, Verizon Wireless has opened new kiosks in two of the Milwaukee-area's most frequented malls, Brookfield Square, 95 N. Moorland Road in Brookfield, and Southridge Shopping Center, 5300 S. 76th Street in Greenfield.

The kiosks, or inter-mall sales carts, serve as compacted stores that offer the same products and high level of customer sales support as Verizon Wireless' regular stores. The kiosks, however, allow shoppers to take care of their wireless service purchasing needs at the same time they shop for other life necessities like clothing and home goods.

"Convenience is one of the main benefits we offer to our customers," explains Eric Schaefer, general manager-Wisconsin, Verizon Wireless. "Why not make their shopping experience as convenient as our phone usage? By positioning ourselves in the high traffic areas of these two malls, we are giving customers one-stop access to the products needed in their daily lives."

Some of the service and feature packages customers can take advantage of at the new Verizon Wireless kiosks are:

• Mobile Web: The unique wireless Internet service that provides you with your own personalized web site that you can easily access from your handset.

• SingleRateSM Great Lakes: From Minnesota to Michigan - Ohio to Wisconsin, a one-rate price plan for coverage in eight states.
• Digital Choice: One simple rate plan that offers long distance calling coverage from across the street to across the state.

Hours of operation for both locations are from 10 a.m. - 9 p.m. Monday through Friday, 10 a.m. - 6 p.m. on Saturdays, and from Noon - 5 p.m. on Sundays. For more information, customer sales representatives can be contacted at Brookfield Square, (262) 938-0885, or at Southridge (414) 325-1360.

About Verizon Wireless

Verizon Wireless is the largest wireless communications provider in the U.S. with 26.3 million wireless voice and data customers and 3.5 million paging customers. The new coast-to-coast wireless provider was formed by the
combination of the U.S. wireless businesses of Bell Atlantic Corp. and GTE Corp. - now Verizon Communications (NYSE:VZ) - and Vodafone (LSE:VOD; NYSE:VOD). The new company includes the assets of Bell Atlantic
Mobile, AirTouch Cellular, GTE Wireless, PrimeCo Personal Communications and AirTouch Paging. The company has a footprint covering nearly 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets. Verizon Wireless, headquartered in Bedminster, NJ, is 32,000 employees strong. Reporters and editors can find more information about the company in its Media Center on the Web at: http://www.VerizonWireless.com/mediacenter/index.shtml.

About the Great Lakes Area

The Great Lakes Area of Verizon Wireless is headquartered in Schaumburg, Illinois. The Great Lakes Area includes the Greater Chicago market and Northern and Central Illinois; the Greater Indianapolis market and most of Indiana; the Greater St. Louis and Cape Girardeau markets of Missouri; the Greater Milwaukee, Green Bay and Madison markets and other areas of Wisconsin; Detroit, and Southeast and Central Michigan markets; and the Cincinnati, Columbus and Cleveland markets and much of Ohio. The Great Lakes Area serves more than 5.6 million customers and has a potential customer base of 41.2 million.