July 2, 1996
NYNEX CONTACT: Phil Santoro,
Wedding Plans Are Made Easier With BigYellow, America's
MIDDLETOWN, MA -- Planning a wedding just got a little easier thanks to
a national on-line yellow pages service developed by NYNEX. Brides-to-be
can find everything they need to plan the perfect wedding, from horse
drawn carriages to men's formal wear.
Rather than spending hours driving from shop to shop, brides can preview
merchandise on-line to find out which stores offer the merchandise or
services they need. Advertisements featured on the on-line shopping
directory gives brides-to-be the power to find, compare and retrieve
up-to-the-minute, detailed information about hundreds of different
products and services needed to plan a wedding.
Nearly every business in America is listed on BigYellow, including
catering services, functional halls, limousine rental services, florists,
tuxedo rental stores, photographers, travel agencies and bridal shops.
Many of these businesses are showcasing their products and services with
photos, descriptions and prices shown right on BigYellow so that brides,
grooms and wedding planners can shop comprehensively and make informed
For example, 4W Circle Gallery of Art and Entertainment, a Brooklyn,
NY-based bridal shop that advertises on BigYellow, features photos and
prices of bridal accessories, flowers, favors and gift baskets.
"If you're planning a wedding and need to find the services you want
without having to run around, you can just go right on-line into
BigYellow," says Selma Jackson, owner of 4W Circle Gallery. "You can look
up wedding services and supplies and be able to tap into the resources you
need with the click of a mouse."
BigYellow includes the names, addresses and phone numbers of almost
every business in the United States. With more than 16 million listings
and more than 4,000 advertisers, BigYellow far exceeds any other on-line
shopping directory in content and is one of the largest
advertiser-supported sites on the Internet.
Future brides can find BigYellow and its 90 wedding-related categories
by accessing it on the Internet's World Wide Web at
http://www.bigyellow.com, or by calling toll-free, 1-888-BIG-YELLOW
BigYellow was developed by NYNEX Information Resources Co., a
world-class leader in directory publishing and data base management,
helping buyers and sellers throughout the world manage information to
complete transactions. The company has been a leader in developing and
providing electronic shopping services for more than a decade. In
addition to BigYellow, the company is the developer of Power Pass, a
database marketing program that connects consumers with merchants through
a discount shopping card.
NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.
The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.
FAX copies of recent NYNEX news releases are available free of charge, 24
a day. Call 1-800-331-1214 and an automated system will provide