November 20, 1998BEDMINSTER, NJ
With digital wireless service more attractive
this year and many choices available in phones, features and service plans,
Bell Atlantic Mobile offers the following simple tips to help consumers
understand what's important when buying a digital wireless phone.
1. Know How the Phone Will Be Used
Will you use the phone to keep in touch with the kids en route to and
from work? Do you travel frequently and need a service plan that offers
no roaming and long distance charges? Will the phone be used only for
emergencies? How you'll use the phone is important because it will guide
you in choosing calling plans, equipment and special features.
2. Ask About Coverage
Coverage is the geographic area where a wireless carrier provides service.
Look for a provider with a digital network that spans the area where you'll
use your phone. Make certain you know what happens when you travel beyond
a carrier's digital footprint. And, be sure to ask if your phone will
work in the cities and towns you're likely to visit. Find out if your
included airtime minutes are available when you're outside your home region.
3. Choose A Price Plan Based on Usage
Since prices for most digital plans are based on the number of minutes
included, estimate how many calls you'll make in a week or month before
selecting a calling plan. Also, think about where you're most likely to
use your phone. Also, ask about additional charges and if the plan includes
a detailed bill. Make sure, too, you can change price plans easily if
your usage changes. Flat-rate pricing plans that include bundles of minutes
with no roaming or long distance charges are a good choice for many. Bell
Atlantic Mobile's DigitalChoice SingleRatesm pricing plans, with packages
starting as low as $39.99 a month, are very popular with consumers this
4. Shop Smart For A Digital Phone
Digital phones offer an array of advanced features like extended battery
life, enhanced security, voice mail and Caller ID at no extra charge.
When shopping, look for a dual-mode phone that automatically switches
from digital to analog networks because you'll be able to use that phone
virtually anywhere in the United States. Remember, too, that a digital
phone usually sells for a lot less when you purchase it as part of a service
5. Pre-Paid Cellular Cards Made Great Stocking Stuffers
For the casual user, digital service might not be the answer, but a
pre-paid cellular card like Bell Atlantic Mobile's MobileMinutessm could
be just the thing. These cards give the users the comfort and predictability
of paying as they go. The cards can be purchased individually and used
with a customer's existing equipment or may be bought in conjunction with
a new or refurbished phone. There are no monthly cellular bills or long-term
6. Consider Customer Service and Support
Be sure you select a carrier that provides superior Customer Service
in your area.
7. Decide Where and When you Want To Shop
Look for retailers with the most knowledgeable staffs and the greatest
selection of equipment and pricing plans for the best wireless buy. Carriers
like Bell Atlantic Mobile own and operate their own wireless Communications
Stores. And, if you'd like to shop online, Bell Atlantic Mobile gives
customers the ability to complete an entire order for wireless service,
equipment and accessories right on-line at www.bam.com. Of, if you prefer,
call 1-800-255-BELL to place an order.
8. Customers Say It Best
What customers think of their carrier is also important. In the New York,
Boston, Washington/Baltimore and Pittsburgh markets, Bell Atlantic Mobile
was named leader in overall customer satisfaction among wireless users,
according to the prestigious J.D. Power and Associates 1998 U.S. Wireless
Customer Satisfaction Studysm.
Bell Atlantic Mobile owns and operates the largest wireless network in
the East, covering 112,000 square miles, and the largest chain of retail
outlets devoted exclusively to wireless voice, data and paging. Based
in Bedminster, NJ, Bell Atlantic Mobile has 5.7 million customers and
7,000 employees from Maine to Georgia and, through a separate subsidiary,
in the Southwest. Bell Atlantic Mobile's parent is one of the world's
largest wireless communications companies, with domestic operations in
25 states and international investments in Mexico, Europe and the Pacific
Rim. For more information on Bell Atlantic global operations visit: www.bellatlantic.com/worldwide.