Verizon is once again the No. 1 network America, as evidenced by a new RootMetrics national report that rated the company as tops in the U.S. for the fifth straight time.
So why are other wireless companies claiming victories of their own?
To set the record straight, Verizon has tapped comedian Ricky Gervais for a series of new commercials that show why having the best network matters to consumers, and advises them to read the fine print before believing a potentially misleading claim.
The spots showcase Gervais’ trademark candor, as he debunks everything from competitors’ coverage maps to outlandish claims about being “better.” After all, there is only one Better Network – the one that’s ranked #1 over and over again.
“Verizon is the No. 1 network in America, and yet some other wireless companies claim to be No. 1. But some of them are stretching the truth a little bit,” Gervais said. “One claimed to be ‘four times better,’ but when you look at the fine print you realize they mean four times better than they used to be. If you’re four times better than you used to be, and you’re still not the best, your tag line should be, ‘Not as rubbish as we were.’”
The most recent RootMetrics results from the 2nd half of 2015 prove Verizon customers connect to the industry’s best wireless network for reliability, data performance, speed, call performance and text performance.
“This is the fifth straight RootMetrics national report that has the Verizon network rated as tops in the U.S.,” said Jim Gerace. “While we’re pleased to see the results prove yet again the difference of our Better Network, the recognition we value most is that of our customers, who rely on us day in and day out. For them, we will continue to improve and perfect our network performance – because our customers depend on us to be even better tomorrow.”
The commercials were created by Wieden+Kennedy and will debut nationally on Friday, March 18 on TV and online.