Verizon and VICE Partner to Bring Youth Brand's Award-Winning Content to Verizon's Mobile Video Offering
Verizon and VICE today announced a new content partnership that will bring the youth brand’s award-winning content to Verizon’s mobile video platform, launching later this year. The multi-year partnership will see a broad selection of VICE digital content, including original domestic and international programming produced exclusively for Verizon – all through a mobile-first video offering.
The content offering will also include a curated selection of original videos from across VICE’s digital channels covering a range of categories, from cultural stories to food, travel, tech and more. The new VICE original interview series “Autobiographies” will also headline this collaboration taking audiences deep into the lives of some of society’s most interesting, high-profile personalities.
“The media landscape is experiencing a seismic shift in storytelling, audience, immediacy and platforms,” said Terry Denson, vice president of content strategy and acquisition at Verizon. “VICE is connecting with an entire generation in a way that no else is and Verizon will connect consumers to VICE in a way that no one else does by combining VICE’s storytelling with the most compelling mobile video platform.”
“Partnering with Verizon allows us to bring some of the best new VICE video to millions of new mobile viewers across America,” said VICE’s co-president James Schwab. “It's part of our commitment to push the boundaries of video distribution across all platforms; mobile is key to the emerging brave new world of video distribution, and with deals like this we are making sure we are staying at the bleeding edge of innovation in that space.”
From humble beginnings as a small Montreal-based punk mag in 1994, VICE has risen to become the industry leader in producing and distributing award-winning digital programming covering the issues that matter most to young people across the world.