Verizon brings one lucky fan closer to Univision's hit show, La Banda, via Hologram
Verizon made a digital splash during the semi-final episode of Univision’s hit music reality competition, "La Banda," by bringing one lucky viewer to the stage via Hologram. California resident, Jorge Sanchez, joined judges Ricky Martin, Laura Pausini and Alejandro Sanz as the show’s fourth judge and provided feedback on the night’s performances.
The appearance was the grand prize of a contest facilitated through Univision’s Conecta App, presented by Verizon, which enabled viewers to unlock deeper interactive experiences with “La Banda” and accumulate points through engagement with the show throughout the season.
In addition to having appeared on "La Banda" via hologram, Verizon will fly the 22-year old to the show’s finale episode on Sunday, December 13th for the ultimate in-person experience, where he will meet the celebrity judges and contestants.
This innovative program is part of Verizon’s "Entre La Música" campaign and provides an opportunity to reinforce Verizon’s passion in providing better access to the Hispanic consumer and delivering on the promise of the digital world.