Indianapolis, IN — SFX Entertainment, Inc., the world's largest producer and promoter of live entertainment, announced today that leading telecommunications company Verizon Wireless has acquired the name-in-title rights to Deer Creek Music Center in Indianapolis. One of the most successful amphitheaters in America and one of 44 owned or operated by SFX, the popular Central-Indiana outdoor venue now carries the name Verizon Wireless Music Center.
Built in 1989, Verizon Wireless Music Center is a state-of-the-art outdoor amphitheater that is in its second decade of providing the most talented and eclectic entertainment of its kind. Artists that have performed at the venue in 2000 include Britney Spears, Phish, Kiss, Santana and the Dave Matthews Band. Verizon Wireless Music Center is located in the heart of Central-Indiana's farmlands, 20 miles north of downtown Indianapolis in Noblesville, Indiana.
"This is a very exciting day for SFX, Verizon Wireless and Indianapolis music fans," said Dave Lucas, SFX Central-Region CEO - Music. "The Verizon Wireless Music Center is one of America's premiere concert venues, and we are thrilled that Verizon Wireless recognizes the abundant opportunities provided by having its name connected to a venue famous for attracting the biggest names in entertainment."
"The sponsorship of central Indiana's best-known outdoor entertainment venue is part of our aggressive strategy to create awareness for the new Verizon Wireless brand," said Dan Mock, acting president - Indiana Region, Verizon Wireless. "It's a good match for us, because many of the people who enjoy performances at Verizon Wireless Music Center lead busy, active lives. We believe they are likely to embrace wireless technology to stay in touch with friends, family and work."
SFX, a subsidiary of Clear Channel Communications (NYSE: CCU), is the world's largest promoter, producer and presenter of live entertainment events. SFX currently owns, operates and/or exclusively books 130 live entertainment venues in the U.S., including 44 amphitheaters. Each year, more than 60 million people attend approximately 26,000 events promoted and/or produced by SFX, including: live music events; Broadway and touring Broadway shows; family entertainment shows; and specialized sports and motor sports shows. SFX is also a leading full-service sports marketing and management company, specializing in the representation of athletes and broadcasters, integrated event management, television programming/production, and marketing consulting services. SFX is headquartered in New York City. More information is available at www.sfx.com.
Clear Channel Communications, Inc., headquartered in San Antonio, Texas, is a global leader in the out-of home advertising industry with radio and television stations, outdoor displays and entertainment venues in 40 countries around the world. Including announced transactions, Clear Channel operates over 1,111 radio and 19 television stations in the United States and has equity interests in over 240 radio stations internationally. Clear Channel also operates more than 750,000 outdoor advertising displays, including billboards, street furniture and transit panels across the world.
About Verizon Wireless
Verizon Wireless is the largest wireless communications provider in the U.S. with 26.3 million wireless voice and data customers and 3.5 million paging customers. The new coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Bell Atlantic Corp. and GTE Corp - now Verizon Communications (NYSE:VZ) -- and Vodafone (NYSE and LSE: VOD). The new company includes the assets of Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless, PrimeCo Personal Communications and AirTouch Paging. The company has a footprint covering nearly 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets. Verizon Wireless, headquartered in Bedminster, NJ, is 32,000 employees strong. Reporters and editors can find more information about the company in its Media Center on the Web at: http://www.verizonwireless.com/mediacenter/index.shtml
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