Bedminster, NJ — Verizon Wireless, ESPN and ABC Sports today announced a strategic relationship that includes the creation of exclusive wireless content and marketing between the leading wireless service provider and two leading sports media entities. New Get It NowSM wireless content ranging from ring tones to trivia contests to games, such as X Games skateboarding and snowboarding, and real-time scores and headlines will be jointly marketed on all platforms throughout the 2003 and 2004 sports seasons by the three players in this landmark relationship. This announcement reflects consumers' growing reliance on Verizon Wireless' high-quality network to distribute information and entertainment in the U.S.
As the nation's largest wireless service provider, Verizon Wireless is continually boosting the value of its wireless data services and broadening its reach by offering content from premier organizations such as ESPN and ABC Sports. America's consumption of all things sports - wherever they are -- makes this a perfect marriage among Verizon Wireless, ESPN, ABC Sports and, most importantly, for sports fans who are thirsty for breaking news, up-to-the-minute scores, and other sports-related features.
"Verizon Wireless, ESPN and ABC Sports will work together on several levels to provide content to our customers," said John Stratton, vice president and chief marketing officer for Verizon Wireless. "Enthusiasts should stay tuned to learn about exclusive promotions, what new Get It Now games will be available, trivia contests and how our message alerts, through vtext.com, will bring them information on their favorite teams and players. The relationship unites the largest wireless service provider with two premier sports brands that fans rely upon for their sports information. Our combined strengths will make us a valued resource for all sports enthusiasts."
"Working with Verizon Wireless on these fun, new products allows us to further our mission of giving sports fans what they want, anytime and anywhere," said Rick Alessandri, vice president, ESPN. "We look forward to going beyond scores and headlines to bring fans entertaining games and ring tones that they'll enjoy no matter the location."
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 32.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com .
About Get It NowSM
Get It Now service from Verizon Wireless expands a wireless phone into an entertainment device that can also increase personal productivity. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. Get Games and Get Fun keep customers entertained, while Get Going applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with Get Pix or identify incoming callers by assigning a unique ring with Get Tones. A variety of license-pricing options from a free demonstration to single use to monthly subscriptions are available.
About ESPN, Inc.
ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia assets in sports marketing with over 40 business entities. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes (launching third quarter 2003), ESPN Now, ESPN Today), ESPN HD (high definition service launching April 2003), ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Regional Television, SportsTicker and ESPN Enterprises, overseeing brand extensions such as ESPN Zone, an interactive sports-themed dining and entertainment experience. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.####