BEDMINSTER, NJ and SAN DIEGO — Verizon Wireless, the nation's leading wireless provider, and Intercasting Corporation, the first Location-Aware Media Networking Operator (LMNO), today announced the availability of Rabble, the first mobile application designed to empower individuals to create, publish and share media and connect with others based on proximity or areas of interest.
With Rabble, Verizon Wireless customers with select Get It Now®-enabled phones can use their mobile devices to create and distribute their own content, connecting people by customer-provided location specific information. Rabble turns Get It Now customers into producers, inviting them to create and publish media on their phones enabling them to inform, entertain and interact with others.
Capitalizing on the massive consumer trend toward Internet blogging, Rabble users can publish personalized media channels through certain channels to allow Rabble users to promote themselves, connect with like-minded individuals or groups, give voice to opinions, discuss events, report news, review locales and more. Rabble users define their own limits or rules that govern who can access their channel of information and this feature allows them to maintain control over the distribution of personal content. Rabble users can conduct powerful searches of user-generated content based on interest, time, location or browse the available community around them to connect with one individual or to many. Though it is the first mobile-centric blogging application, Verizon Wireless Get It Now customers who use many of the top blogging sites can use Rabble as a tool to publish to their existing blog on the Web or import their existing blog to Rabble.
"Rabble marks a new era in mobile communication, providing a platform that truly empowers consumers to realize the full potential of their personal mobile device," said Shawn Conahan, founder, chairman and chief executive officer of Intercasting Corp. "We're thrilled that Verizon Wireless can bring our vision to its vast customer base through its popular Get It Now service. Our relationship underscores both of our commitments to bringing compelling and dynamic applications to wireless consumers."
"Intercasting Corp.'s innovative mobile application further diversifies our line up of leading services and products," said Jim Straight, vice president of multimedia services for Verizon Wireless. "Rabble gives our Get It Now customers a whole new way to connect and communicate it's an example of the advanced capabilities that mobile devices and services can deliver."
Rabble is available in the getMESSAGING shopping aisle of the Get It Now virtual store for $2.99 monthly access. Rabble is available on select Get It Now-enabled phones, including the LG VX4500, VX4600, VX6000 and VX6100; Samsung SCH-a650, SCH-a670 and SCH-n330; Motorola V710; Audiovox CDM-8900 and CDM-8910; and Verizon Wireless' CDM8940.
Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the virtual store. Consumers should use caution when distributing or disclosing any personal information.
For more information about Rabble and Get It Now from Verizon Wireless, visit www.verizonwireless.com/getitnow.
About Verizon WirelessVerizon Wireless owns and operates the nation's most reliable wireless network, serving 45.5 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Get It NowGet It Now from Verizon Wireless puts a virtual software store inside a wireless phone and lets customers download applications over the air and purchase them directly from their phones. Virtual shopping aisles, including getGAMES, getTONES, getGOING, getPIX, getFUN and getMESSAGING, are organized to help customers find what they want, when they want it.
About Intercasting CorporationFounded in June 2004, Intercasting Corporation, based in San Diego, is the first Location-Aware Media Networking Operator (LMNO) providing applications for personal mobile devices. Intercasting Corp. is partnering with global wireless carriers to bring to market applications that leverage the growth of mobile media devices, allowing people to communicate with each other and capture news and information as it occurs. Through Intercasting Corp.'s debut offering, Rabble, consumers can create and consume media through their personal, portable media devices, connecting with others who share similar interests, experiences or proximity. For more information, visit www.intercastingcorp.com.
Get It Now is a registered trademark of Verizon Wireless.####