BASKING RIDGE, NJ, and ATLANTA — Verizon Wireless, the nation’s leading wireless provider, and AirSage, a world leader in using wireless signaling data for value added applications such as traffic information, predictive analytics and location services, have entered into an agreement where non-identifying data from Verizon Wireless’ network will be used to help AirSage provide real-time traffic information.
Signaling data from use on Verizon Wireless’ network will be made anonymous and integrated into AirSage’s patented Wireless Signal Extraction (WiSE™) Technology platform, helping AirSage solidify its position as a leader in the real-time traffic market with capabilities to enable live traffic monitoring on major interstates, highways and arterials.
The agreement will significantly enhance AirSage’s traffic coverage and accuracy by quadrupling the number of signaling messages; when the data is fully integrated, more than 12 billion signaling messages across more than 200,000 centerline miles of roadway will power applications for government agencies, businesses and consumers.
“Adding signaling data from Verizon Wireless’ network is a huge win for anyone interested in avoiding traffic and getting reliable, current and predictive travel times between multiple locations,” says Cy Smith, chief executive officer of AirSage. “Millions of people are already using our traffic and travel insights through applications such as Google Maps, Real Traffic, and our AirSage Real-Time Traffic product so we’re thrilled at the opportunity to expand our coverage and enhance our accuracy with the addition of non-identifying location information from Verizon Wireless.”
AirSage’s patented, real-time traffic data service uses the anonymous location information derived from wireless carrier data. While current applications center on real-time traffic conditions and travel times, AirSage is also building out location-enhanced services for the retail, financial and emergency management industries. All of the new services will incorporate AirSage’s core technology which allows customers to realize distinct and immediate value from the anonymous and aggregate location and movement of people.
About Verizon Wireless Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network, serving more than 86.6 million customers. Headquartered in Basking Ridge, N.J., with more than 86,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About AirSage, Inc. Atlanta-based AirSage is the leading provider of location, movement and real-time traffic information based on cellular signaling data. AirSage’s WiSE™ Technology platform and AirSage Real-Time Traffic (AirSage RTT™) application provide unprecedented visibility into how, when and where people travel throughout the day. For more information please visit www.airsage.com.